A few recently published articles which raise issues about tourism marketing and the role of Cape Town Tourism warrant commentary.Read more
Cape Town Tourism has appointed Velma Corcoran as Executive Marketing Manager, effective September 1, 2011.
Corcoran’s focus will be on the implementation of Cape Town Tourism’s marketing activities, as directed by Cape Town Tourism’s board and CEO.
In resIn response to the Whale Cottage Blog post dated August 23, 2011, entitled “So who the ‘bloody hell’ is Cape Town Tourism’s new Australian strategy consultant?”, Cape Town Tourism would like to point out a number of inaccuracies in the blog post and contextualise the reasons for the appointment of Strategetic.Read more
In 2009 Cape Town Tourism effectively moved into the .travel online space (www.capetown.travel) and began expanding onto social media and networking platforms. Nearly two years later, Cape Town Tourism’s strong online presence and leadership in the e-marketing discipline has been confirmed with a listing as the world’s 13th Most Influential Tourist Board and DMO (destination marketing organisation) online by Influencers in Travel.
Cape Town Tourism is the only tourism board in Africa featured on the ranking, which was developed using Klout’s API, the standard for online and internet influence. Klout Score represents how successful a user is at engaging their audience and the impact their online communication has on people. Cape Town Tourism’s Klout’s score is just under 62, topping DMOs and campaigns such as “Only in San Francisco” and “My Vancouver”.Read more
Cape Town’s visitor industry, like many cities and destinations the world over, faces significant challenges in dealing with subdued demand and declining interest. Cape Town Tourism has seen more than 118 businesses close in the past 24 months. Furthermore, across the sector, the lack of growth experienced since 2007 equates to a lost opportunity for some 18 000 potential new jobs. In this context, there have been many and varied opinions as to why there is depressed demand and what Cape Town must do about it.Read more
The election of three new board members for the Cape Town Tourism Board will take place at Cape Town Tourism’s seventh Annual General Meeting on October 17, 2011 as outlined in the Constitution of Cape Town Tourism, adopted at the Special General Meeting of August 14, 2008.Read more
The first Sports and Events Tourism Exchange (SETE) Exhibition and Conference, hosted by South African Tourism, Sport and Recreation South Africa (SRSA), the Department of Trade and Industry, and Thebe Exhibitions and Projects Group, was held at the Cape Town International Convention Centre from July 27 to 29, 2011.Read more
A Joint Association Members Meeting Session (JAMMS) was held at the Vineyard Hotel & Spa in Newlands on Wednesday July 20, addressing the need to create sustainable growth in the Western Cape’s tourism industry.Read more
Totem Tourism, a sustainable tourism market leader, and Ogilvy Sustainable have issued the Sustainable Tourism Marketing Guide 2011. The guide aims to enable tourism businesses to enhance their brand by ethically communicating sustainable practices, to develop new business and to change consumer behaviour. This article is an extract from and direct summary of the 2011 guide for the benefit of Cape Town Tourism’s members.Read more