Industry Blog

Creating sustainable growth in Cape Town’s tourism industry

A Joint Association Members Meeting Session (JAMMS) was held at the Vineyard Hotel & Spa in Newlands on Wednesday July 20, addressing the need to create sustainable growth in the Western Cape’s tourism industry.

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What is design?

Cape Town is one of three shortlisted cities for the title of World Design Capital 2014 – but what exactly is design and why is it important?

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The ABCs of sustainability marketing

Totem Tourism, a sustainable tourism market leader, and Ogilvy Sustainable have issued the Sustainable Tourism Marketing Guide 2011. The guide aims to enable tourism businesses to enhance their brand by ethically communicating sustainable practices, to develop new business and to change consumer behaviour. This article is an extract from and direct summary of the 2011 guide for the benefit of Cape Town Tourism’s members.

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2014: A milestone for South Africa and a new design for the future

The year 2014 represents a significant milestone for South Africa as it will mark 20 years since the country’s first free democratic elections in 1994. Cape Town has just been selected as one of only three cities to make it into the final round for consideration as the World Design Capital 2014. If we win this prestigious accolade, it will be the perfect year for Capetonians to support the theme of Cape Town’s bid which celebrates our democracy: “Live design. Transform Life”.

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The future of luxury travel according to the ILTM

International Luxury Travel Market (ILTM) released the first findings of their global research project on the luxury travel industry at ILTM Asia. The objectives of the ongoing research study are to identify key supply and demand trends, to explore the future of the business relationship between buyers and suppliers and to establish benchmarks for the global luxury travel industry.

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Cape Town for World Design Capital 2014: Putting South Africa back on the map

Cape Town has been announced as one of three finalists in the race to be World Design Capital 2014, selected from 56 cities in 24 countries. The title is bestowed biennially by the International Council of Societies of Industrial Design to cities that are dedicated to using design for social, cultural and economic development. This accolade is critical for Cape Town’s reputation as a city and destination which has adopted design for transformation and social cohesion.

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Beating the brand vacuum

Cape Town is considered one of the new cities to watch out for in 2020. But, with the World Cup having come and gone, we find ourselves in a brand vacuum. It is a dangerous place to be in light of tough competition, a world still battling through a recession and ever-changing consumer trends.

 

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Talking Tourism: Our harbour can bring tourism

Cape Town’s harbour, port facilities and cruise tourism have been in the news of late as discussion has begun around the use of South Africa’s harbours to attract new tourism markets through cruise liner and sporting events.

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A strong tourism brand for Cape Town is vital for economic sustainability

11 June 2011 will mark one year since the kick-off of the 2010 FIFA World Cup™. As World Cup hosts, we were a country whole-heartedly and publicly committed to tourism during 2010, but today, the global financial crisis and the subsequent consumer behavioural change has had a significant adverse effect on the tourism industry across the world. Demand has diminished, visitor spends have steadied and costs have increased. The tail end of the financial crisis has hit South Africa and the tourism industry hard, perhaps initially diverted in the run-up to and during the World Cup.

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Tourism in Cape Town a year after the 2010 FIFA™ World Cup

We were a country whole-heartedly and publicly committed to tourism during 2010, and the first six months of 2011 have called us to heed, more than ever, to a pressing need to highlight tourism as an essential component of our economic survival.

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