Industry Blog

Cape Town Tourism leading the way in the online arena

In 2009 Cape Town Tourism effectively moved into the .travel online space (www.capetown.travel) and began expanding onto social media and networking platforms. Nearly two years later, Cape Town Tourism’s strong online presence and leadership in the e-marketing discipline has been confirmed with a listing as the world’s 13th Most Influential Tourist Board and DMO (destination marketing organisation) online by Influencers in Travel.

Cape Town Tourism is the only tourism board in Africa featured on the ranking, which was developed using Klout’s API, the standard for online and internet influence. Klout Score represents how successful a user is at engaging their audience and the impact their online communication has on people. Cape Town Tourism’s Klout’s score is just under 62, topping DMOs and campaigns such as “Only in San Francisco” and “My Vancouver”.

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A strategic plan for Cape Town

Cape Town’s visitor industry, like many cities and destinations the world over, faces significant challenges in dealing with subdued demand and declining interest. Cape Town Tourism has seen more than 118 businesses close in the past 24 months. Furthermore, across the sector, the lack of growth experienced since 2007 equates to a lost opportunity for some 18 000 potential new jobs. In this context, there have been many and varied opinions as to why there is depressed demand and what Cape Town must do about it.

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A call for nominations to the Cape Town Tourism Board

The election of three new board members for the Cape Town Tourism Board will take place at Cape Town Tourism’s seventh Annual General Meeting on October 17, 2011 as outlined in the Constitution of Cape Town Tourism, adopted at the Special General Meeting of August 14, 2008.

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SETE 2011: The way forward for the Sports and Event Tourism Industry

The first Sports and Events Tourism Exchange (SETE) Exhibition and Conference, hosted by South African Tourism, Sport and Recreation South Africa (SRSA), the Department of Trade and Industry, and Thebe Exhibitions and Projects Group, was held at the Cape Town International Convention Centre from July 27 to 29, 2011.

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Creating sustainable growth in Cape Town’s tourism industry

A Joint Association Members Meeting Session (JAMMS) was held at the Vineyard Hotel & Spa in Newlands on Wednesday July 20, addressing the need to create sustainable growth in the Western Cape’s tourism industry.

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What is design?

Cape Town is one of three shortlisted cities for the title of World Design Capital 2014 – but what exactly is design and why is it important?

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The ABCs of sustainability marketing

Totem Tourism, a sustainable tourism market leader, and Ogilvy Sustainable have issued the Sustainable Tourism Marketing Guide 2011. The guide aims to enable tourism businesses to enhance their brand by ethically communicating sustainable practices, to develop new business and to change consumer behaviour. This article is an extract from and direct summary of the 2011 guide for the benefit of Cape Town Tourism’s members.

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2014: A milestone for South Africa and a new design for the future

The year 2014 represents a significant milestone for South Africa as it will mark 20 years since the country’s first free democratic elections in 1994. Cape Town has just been selected as one of only three cities to make it into the final round for consideration as the World Design Capital 2014. If we win this prestigious accolade, it will be the perfect year for Capetonians to support the theme of Cape Town’s bid which celebrates our democracy: “Live design. Transform Life”.

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The future of luxury travel according to the ILTM

International Luxury Travel Market (ILTM) released the first findings of their global research project on the luxury travel industry at ILTM Asia. The objectives of the ongoing research study are to identify key supply and demand trends, to explore the future of the business relationship between buyers and suppliers and to establish benchmarks for the global luxury travel industry.

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Cape Town for World Design Capital 2014: Putting South Africa back on the map

Cape Town has been announced as one of three finalists in the race to be World Design Capital 2014, selected from 56 cities in 24 countries. The title is bestowed biennially by the International Council of Societies of Industrial Design to cities that are dedicated to using design for social, cultural and economic development. This accolade is critical for Cape Town’s reputation as a city and destination which has adopted design for transformation and social cohesion.

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