Cape Town has again earned top honours in the world of tourism by garnering the title of Africa’s Leading Destination 2011 at the World Travel Awards on Monday. It is the 12th time this accolade has been won by the city. Since 1998, Cape Town has picked up the award in all but two years (2004 and 2007), when it was pipped by Sharm el-Sheikh.
Cape Town faced tough competition from fellow South African destinations Johannesburg, Durban and the Kruger National Park, as well as Luxor in Egypt, Marrakech in Morocco and the Victoria Falls in Zimbabwe.
The 33rd Annual Loerie Awards and Festival Weekend had Cape Town buzzing from Friday September 16 to Sunday September 18. The awards are an annual event and pay tribute to the best work produced in the brand and communication industry in Africa and the Middle East.
There was plenty of celebration (including the quirky, much-loved choice of presenters Riaan Cruywagen and David “The Hoff” Hasselhoff) as the Loeries came to roost at their new Cape Town International Convention Centre venue. Both prize-giving events were sold out, with 1 500 people attending each night’s ceremony. The awards ceremonies were also broadcast live at venues across Cape Town to accommodate those that did not get their hands on a ticket soon enough.
Cape Town’s creative star shone particularly brightly at this year’s event, with local agencies grabbing three of the top five (first, third and fifth) spots on the official overall ranking table.Read more
A few recently published articles which raise issues about tourism marketing and the role of Cape Town Tourism warrant commentary.Read more
Cape Town Tourism has appointed Velma Corcoran as Executive Marketing Manager, effective September 1, 2011.
Corcoran’s focus will be on the implementation of Cape Town Tourism’s marketing activities, as directed by Cape Town Tourism’s board and CEO.
In resIn response to the Whale Cottage Blog post dated August 23, 2011, entitled “So who the ‘bloody hell’ is Cape Town Tourism’s new Australian strategy consultant?”, Cape Town Tourism would like to point out a number of inaccuracies in the blog post and contextualise the reasons for the appointment of Strategetic.Read more
In 2009 Cape Town Tourism effectively moved into the .travel online space (www.capetown.travel) and began expanding onto social media and networking platforms. Nearly two years later, Cape Town Tourism’s strong online presence and leadership in the e-marketing discipline has been confirmed with a listing as the world’s 13th Most Influential Tourist Board and DMO (destination marketing organisation) online by Influencers in Travel.
Cape Town Tourism is the only tourism board in Africa featured on the ranking, which was developed using Klout’s API, the standard for online and internet influence. Klout Score represents how successful a user is at engaging their audience and the impact their online communication has on people. Cape Town Tourism’s Klout’s score is just under 62, topping DMOs and campaigns such as “Only in San Francisco” and “My Vancouver”.Read more
Cape Town’s visitor industry, like many cities and destinations the world over, faces significant challenges in dealing with subdued demand and declining interest. Cape Town Tourism has seen more than 118 businesses close in the past 24 months. Furthermore, across the sector, the lack of growth experienced since 2007 equates to a lost opportunity for some 18 000 potential new jobs. In this context, there have been many and varied opinions as to why there is depressed demand and what Cape Town must do about it.Read more
The election of three new board members for the Cape Town Tourism Board will take place at Cape Town Tourism’s seventh Annual General Meeting on October 17, 2011 as outlined in the Constitution of Cape Town Tourism, adopted at the Special General Meeting of August 14, 2008.Read more