Industry Blog

Cape Town for World Design Capital 2014: Putting South Africa back on the map

Cape Town has been announced as one of three finalists in the race to be World Design Capital 2014, selected from 56 cities in 24 countries. The title is bestowed biennially by the International Council of Societies of Industrial Design to cities that are dedicated to using design for social, cultural and economic development. This accolade is critical for Cape Town’s reputation as a city and destination which has adopted design for transformation and social cohesion.

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Beating the brand vacuum

Cape Town is considered one of the new cities to watch out for in 2020. But, with the World Cup having come and gone, we find ourselves in a brand vacuum. It is a dangerous place to be in light of tough competition, a world still battling through a recession and ever-changing consumer trends.


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Talking Tourism: Our harbour can bring tourism

Cape Town’s harbour, port facilities and cruise tourism have been in the news of late as discussion has begun around the use of South Africa’s harbours to attract new tourism markets through cruise liner and sporting events.

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A strong tourism brand for Cape Town is vital for economic sustainability

11 June 2011 will mark one year since the kick-off of the 2010 FIFA World Cup™. As World Cup hosts, we were a country whole-heartedly and publicly committed to tourism during 2010, but today, the global financial crisis and the subsequent consumer behavioural change has had a significant adverse effect on the tourism industry across the world. Demand has diminished, visitor spends have steadied and costs have increased. The tail end of the financial crisis has hit South Africa and the tourism industry hard, perhaps initially diverted in the run-up to and during the World Cup.

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Tourism in Cape Town a year after the 2010 FIFA™ World Cup

We were a country whole-heartedly and publicly committed to tourism during 2010, and the first six months of 2011 have called us to heed, more than ever, to a pressing need to highlight tourism as an essential component of our economic survival.

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Cape Town at the tipping point

The notion of a buoyant tourism industry, evidenced by substantial growth in the global visits over the last 20 years, actually masks the fact that this expansion is not uniform. It has resulted from the ever-increasing access, at lower cost, to a greater number of destinations, effectively reducing market share for many, while visitor spend in real terms, stagnates and length of stay reduces.

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Vacancy: eMarketing Manager

Cape Town Tourism is looking for an eMarketing Manager. Reporting directly to the Executive Manager: Marketing, the candidate will be responsible for the maintenance, optimisation, development and commercialisation of Cape Town Tourism’s current digital platforms, including the official Cape Town Tourism destination website and integrated social media elements and tactical eMarketing campaigns.

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Imvelo Awards for responsible tourism

The Imvelo Awards were inaugurated at the 2002 World Summit on Sustainable Development, which took place in South Africa. The awards recognise tourism and hospitality businesses that promote and make a sustained contribution to responsible tourism.

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Technology on the move – VMMS rollout

We are extremely excited to report that Cape Town Tourism’s Visitor and Membership Management System (VMMS) is to be introduced to our members this month.

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How do major events influence tourism?

How can the impact of major events such as the Olympic Games of World Cup be measured against the success or failure for a tourism destination? Well, that can depend on whether you see the glass half-empty or half-full.

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