Cape Town is considered one of the new cities to watch out for in 2020. But, with the World Cup having come and gone, we find ourselves in a brand vacuum. It is a dangerous place to be in light of tough competition, a world still battling through a recession and ever-changing consumer trends.
11 June 2011 will mark one year since the kick-off of the 2010 FIFA World Cup™. As World Cup hosts, we were a country whole-heartedly and publicly committed to tourism during 2010, but today, the global financial crisis and the subsequent consumer behavioural change has had a significant adverse effect on the tourism industry across the world. Demand has diminished, visitor spends have steadied and costs have increased. The tail end of the financial crisis has hit South Africa and the tourism industry hard, perhaps initially diverted in the run-up to and during the World Cup.Read more
We were a country whole-heartedly and publicly committed to tourism during 2010, and the first six months of 2011 have called us to heed, more than ever, to a pressing need to highlight tourism as an essential component of our economic survival.Read more
The notion of a buoyant tourism industry, evidenced by substantial growth in the global visits over the last 20 years, actually masks the fact that this expansion is not uniform. It has resulted from the ever-increasing access, at lower cost, to a greater number of destinations, effectively reducing market share for many, while visitor spend in real terms, stagnates and length of stay reduces.Read more
Cape Town Tourism is looking for an eMarketing Manager. Reporting directly to the Executive Manager: Marketing, the candidate will be responsible for the maintenance, optimisation, development and commercialisation of Cape Town Tourism’s current digital platforms, including the official Cape Town Tourism destination website and integrated social media elements and tactical eMarketing campaigns.Read more
A recent tourism seminar held jointly by Cape Town Tourism and FEDHASA, highlighted some of the laws contained in the Consumer Protection Act that would have direct bearing on the hospitality industry.Read more