Industry Blog
Cape Town Tourism: Being future-fit for tourism
Dear tourism friends and colleagues
Cape Town Tourism is one of the largest voluntary industry associations in the world with more than 2 000 members and our visitor strategy is recognised by the United Nations World Tourism Organisation for global best practice. In the past five years, Cape Town Tourism’s focus has expanded to include destination marketing, managing the perception of Cape Town and ensuring the successful hosting of the 2010 FIFA World Cup™ to maximise economic benefits and promotion for Cape Town.
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Creating responsible Cape Town: Transport and safety are critical
As part of celebrating Responsible Tourism Week and driving conversation around ways to make Cape Town a better place to live in and a much more meaningful place to visit, we asked for your thoughts on responsible tourism initiatives in the city. Here’s one response, from Sarah Anne Makin, who has travelled extensively, now lives in London, but still sees the Mother City as home.
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Crucial responsible tourism steps for Cape Town
As part of celebrating Responsible Tourism Week and driving conversation around ways to make Cape Town a better place to live in and a much more meaningful place to visit, we asked for your thoughts on responsible tourism initiatives in the city. Here’s one response, from Jessy Lipperts.
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Responsible tourism must be the foundation of tourism development
As tourism grows to join the ranks of the world’s major commercial industries, so do the questions around the impact this industry has on our fragile world and its people. Tourism can do as much harm as good – if not more – if not developed and managed responsibly. The world is rife with examples.
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Cape Town Tourism CEO Mariëtte du Toit-Helmbold on the sale of the V&A Waterfront
Yesterday, the news was confirmed that the V&A Waterfront has been sold to JSE-listed property company, Growthpoint, and the Public Investment Corporation (PIC). These two companies have made a joint acquisition said to be worth R9.7-billion.
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Comments on the February 10, 2011 State of the Nation address
Cape Town Tourism welcomes news about plans to boost tourism to South Africa with flexible visas and improved landing spots at airports.
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Help Cape Town fall in love with responsible tourism!
The dates are set for the 2011 Responsible Tourism Week. This unconventional, online “unconference” begins next week, on Valentine’s Day (February 14), and continues until February 18, 2011.
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Cape Town Tourism CEO Mariëtte du Toit-Helmbold on the pricing debate
Pricing and perception of pricing was an issue raised and debated with fervour prior to the World Cup, urging the tourism industry to maintain responsible pricing and reinforce Cape Town’s value for money position.
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Climate change and tourism
In recent months, extreme weather conditions have meant that several tourism patterns have felt the pressure. Mariëtte du Toit-Helmbold, CEO of Cape Town Tourism, comments on this state of affairs.
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