Cape Town Tourism publishes and distributes 200 000 copies of the Cape Town Official Visitor’s Guide each year. This popular city guide is launched annually at the London World Travel Market in November. Distribution is worldwide via embassies, travel and trade, national and international exhibitions and shows, major events and conferences, official visitor centres across Cape Town and South Africa, national and international airports, and members.

Please contact .(JavaScript must be enabled to view this email address) regarding advertising opportunities in the Cape Town Official Visitor’s Guide.

Download the following PDF for a list of 2011 rates. CTT_Ratecard_2011.pdf

Technology plays a critical role in tourism as visitors require access to multi-media channels and information at the touch of a button. Cape Town Tourism appointed Shout Media Alliance as our official partner to deliver high-quality plasma and touch screen promotion on the official Cape Town digital media platform.

Opportunities for added exposure exist at the Burg Street, V&A, Cape Town International Airport, Kirstenbosch Gardens, Table Mountain, and other Cape Town Tourism VICs, major attractions and private partners.

Cape Town Tourism works with partners like Cape Town Routes Unlimited, South African Tourism and other agencies to gain exposure for Cape Town as a destination, and for our members’ unique tourism experiences, at various consumer and trade shows. Where possible, Cape Town Tourism facilitates shared stands with our members.

We focus on the following key shows:

• World Travel Market, London, UK
• Vakantiebeurs, Utrecht, The Netherlands
• ITB, Berlin, Germany
• Indaba, Durban, South Africa

The Indaba 2011 will take place from May 7 until May 10 at the Inkosi Albert Luthuli Convention Centre in Durban. Cape Town Tourism and Cape Town Routes Unlimited have arranged a 65m² Cape Town and Western Cape destination space for a Cape Town product pavilion at this year’s Indaba. Should you wish to make use of this excellent platform, there are a number of different offers available for you to choose from. Kindly find a downloadable document attached, detailing the various opportunities available to members.

Cape Town Tourism is one of the largest voluntary tourism industry associations in the world, with more than 2 000 members. Our visitor strategy is recognised by the United Nations World Tourism Organisation for global best practice and in 2008 Cape Town Tourism’s focus expanded to include destination marketing.

The tourism landscape has changed drastically over the past few years due to the global economic recession, emerging markets entering into the fold and travel behavior being altered irrevocably by technology and the web.  In order to be future fit, Cape Town Tourism recognised that we have to reassess our strategies, go beyond the traditional or what has become the norm, challenge our thinking and innovate.

The membership programme developed in 2004 is currently under review and being expanded upon to ensure relevance within a changing tourism environment.  The essence of Cape Town Tourism’s marketing strategy for the city is facilitating marketing through partnership with the industry in order to stretch limited funds and strengthen the impact of marketing within a very competitive environment for Cape Town and the partners involved.

The development of a Joint Marketing Partnership Programme with selected members from the industry is the first step in the redevelopment of Cape Town Tourism’s Industry Programme.  There will be two categories:

1.    one aimed at the tourism sector (gold package)
2.    the other aimed at corporate business at large (platinum package)

In line with our strategy of marketing Cape Town in partnership with the industry, Cape Town Tourism has introduced a Gold Marketing Partnership Package aimed at key tourism stakeholders.  The Gold Partnership Package encompasses a selection of domestic, international and online marketing platforms, channels, campaigns and joint marketing opportunities, all at a highly competitive rate to ensure maximum cost-effectiveness for our partners and the ability to strategically plan ahead.

Kindly find a Request for Expression of Interest attached to join the Cape Town Tourism Industry Marketing Partnership Programme ‘Gold Package”, with the document detailing the package benefits, partnership criteria, procedure for expressing interest and submission details. Please note that submissions close at noon on Monday, May 16 2011.

Should you require any further information, please do not hesitate to contact our Industry Services Manager, Cathy Alberts, at 021 487 6800 or via e-mail on .(JavaScript must be enabled to view this email address).