Cape Town Tourism, along with its members and stakeholders, is committed to furthering transformation and broad-based black economic empowerment in the tourism sector.

Photo © Cape Town Tourism

We are committed to the principles of the Tourism BEE Charter, which was launched on May 8, 2005 and gazetted on May 22, 2009. As per the commitment in the charter, we acknowledge that two main challenges facing the tourism sector are the need to become more globally competitive and the need to include black people in the sector. We believe that these two challenges are fundamentally linked and, for our sector to thrive and grow, we commit to both.

We are committed to assisting all tourism businesses to implement focused empowerment and transformation in the context of the Tourism Scorecard, namely: ownership, strategic representation, employment equity, skills development, preferential procurement, enterprise development and social development.

As part of this commitment we can provide business support to the sector, in partnership with our stakeholders and members including the Tourism Empowerment Council of South Africa, to assist the tourism industry to implement the Charter and its principles.

Please ask for further information at your local office or contact

What other cities are doing?

Photo © Cape Town Tourism

Although the government and the industry have already agreed on the need for transformation through the development of the BEE Charter and Scorecard as well as the Codes of Good Practice, the process of transformation within the industry seems to be moving very slowly.

Other cities and provinces have come up with various interventions. For example KwaZulu-Natal is working on the following three areas, according to the province’s MEC for Economic Development and Tourism, Michael Mabuyakhulu:

  • The province has established a Tourism Business Forum, which aims to bring together the government and the private sector to drive transformation within the industry.
  • The tourism agencies and departments are supporting BEE and transformation at enterprise level.
  • The tourism agencies and departments are working to promote black ownership/investment in identified growth areas of the industry. They are also working to promote transformation of the current ownership patterns across the sector, especially in the areas of ownership and management control.

Johannesburg implemented an Empowerment Zone in early 2009 to support small businesses in Soweto.

According to Mpho Leseka, a deputy director in the City’s Department of Economic Development, the Soweto Empowerment Zone is a sustainable economic development zone that mobilises and grows small, medium and micro enterprises in Soweto, mainly through developing and strengthening links with established businesses and service providers.