Cape Town Tourism - Table Mountain

Research and statistics

Cape Town Tourism collates visitor and tourism industry statistics and surveys on a regular basis. This information is used to assist the industry to plan and be informed about the ever-changing tourism market and global trends.

Global Tourism

For previous versions of the World Tourism Barometer, you can visit http://mkt.unwto.org/en/barometer and request the document in question.

Tourism in South Africa

Tourism in the Western Cape

The official tourism statistics for Cape Town and the Western Cape are compiled and analysed by Wesgro, the provincial marketing body for the Western Cape.

Tourism in Cape Town

Market Reports

Cape Town Accommodation Performance Review and Forecast

Cape Town Tourism appointed Horwath HTL, a consulting specialist in the hotel, tourism and leisure industries, to conduct our monthly accommodation performance survey. The purpose of the monthly survey is to provide Cape Town Tourism with market intelligence regarding the historical and anticipated performance of the accommodation segment within the Cape Town Metropole.

Review of the Cape Town Hotel Industry’s Performance between 2005 and 2010

Cape Town Monthly Industry Dashboard

Cape Town Tourism has created a Monthly Industry Dashboard in an effort to provide our industry members with a snapshot of tourism performance in Cape Town that is available within a shorter time frame than quarterly figures. Tourism performance is measured along key indicators of the number of visitor arrivals at Cape Town International Airport; the Occupancy Rate, Average Room Rate (ARR) and Revenue Per Available Room (RevPar) achieved by accommodation establishments in the Metropole as well as the number of visitors received at top tourism attractions measured year on year i.e. comparing February 2013 to February 2012.

Please note that the dashboard is intended as a snapshot only and a way to keep our finger on the pulse of tourism in Cape Town.

Cape Town Monthly Visitor Profile Snapshot

The Visitor Profile Snapshot is a monthly report on the profile of visitors to Cape Town based on surveys conducted by Cape Town Tourism consultants at the time of a visitor making a booking (convenience sampling) and represents part of the population only.  These documents are for informational purposes and intended to give our industry members insight into visitor profiles and trip behaviour on a monthly basis.

If you are looking for a specific report on Cape Town or tourism market trends, please do not hesitate to contact our Research Coordinator on marisah@capetown.travel for assistance.