Research and statistics
Cape Town Tourism collates visitor and tourism industry statistics and surveys on a regular basis. This information is used to assist the industry to plan and be informed about the ever-changing tourism.
- UNWTO Tourism Highlights 2015
- UNWTO World Tourism Barometer March 2016
- ITB World Travel Trends Report 2016
Tourism in South Africa
- 2014 Annual Tourism Report
- Domestic Tourism Snapshot Quarter 3 2015
- South African Tourism Index Quarter 2 2015
Tourism in the Western Cape
The official tourism statistics for Cape Town and the Western Cape are compiled and analysed by Wesgro, the provincial marketing body for the Western Cape.
- Western Cape Tourism Trends Quarter 2 2015
- Western Cape Tourism Destination Performance Quarter 2 2015
Tourism in Cape Town
- City of Cape Town Economic Value of Tourism 2013 Report
- Tourism Development Strategy Cape Town 2013 – 2017
- Cape Town Annual Industry Dashboard 2015
- Cape Town Annual Visitor Profile Snapshot 2015
Cape Town Accommodation Performance Review and Forecast
Cape Town Tourism appointed Horwath HTL, a consulting specialist in the hotel, tourism and leisure industries, to conduct our monthly accommodation performance survey. The purpose of the monthly is to provide Cape Town Tourism with market intelligence regarding the historical and anticipated performance of the accommodation segment within the Cape Town Metropole.
Cape Town Monthly Industry Dashboard
Cape Town Tourism has created a Monthly Industry Dashboard in an effort to provide our industry members with a snapshot of tourism performance in Cape Town that is available within a shorter time frame than quarterly figures. Tourism performance is measured along key indicators of the number of visitor arrivals at Cape Town International Airport; the Occupancy Rate, Average Room Rate (ARR) and Revenue Per Available Room (RevPar) achieved by accommodation establishments in the Metropole as well as the number of visitors received at top tourism attractions measured year on year i.e. comparing February 2013 to February 2012.
Please note that the dashboard is intended as a snapshot only and a way to keep our finger on the pulse of tourism in Cape Town.
Cape Town Monthly Visitor Profile Snapshot
The Visitor Profile Snapshot is a monthly report on the profile of visitors to Cape Town based on surveys conducted by Cape Town Tourism consultants at the time of a visitor making a booking and represents part of the population only. These documents are for informational purposes and intended to give our industry members insight into visitor profiles and trip behaviour on a monthly basis.
If you are looking for a specific report on Cape Town or tourism market trends, please do not hesitate to contact our Research Manager on email@example.com for assistance.