Programmes

Responsible tourism
There has never been a more opportune time in tourism, but the tourism industry and our society has also never before been faced with such an urgent need to address the triple bottom line – investing in solid, practical and firm principles of ethical behaviour, management and lifestyle. It is time for action.

Visitor safety
Safety and security concerns remain the biggest reason for people not wanting to visit our destination. Cape Town Tourism, in conjunction with Provincial and City stakeholders, has developed a Cape Town Visitor Safety and Support plan with proactive and reactive programmes as well as a dedicated Visitor Support Programme.

Transformation
Cape Town Tourism, along with its members and stakeholders, is committed to furthering transformation and broad-based black economic empowerment in the tourism sector.

Seasonality
Cape Town visitor numbers drop each year during the off-peak period from May to September. This seasonality has a serious effect on the sustainability of many tourism enterprises. This in turn affects the sustainability and security of employment within the sector during the low season as many tourism enterprises are unable to sustain their full workforce over this period.

Cape town at large
In essence, this programme is about giving people a 360-degree view of the Mother City, unlocking the rare and often unexplored corners of Cape Town and spreading the benefits of tourism as widely as possible across the city region and beyond.