Cape Town Tourism encourages all members to use the content from its website, www.capetown.travel, to support their destination marketing activities.This excludes, however, content on the blog (www.capetown.travel/blog) submitted by third-party contributors (that is, when the blog article, image or other content is accredited to someone other than Cape Town Tourism). If the blog post is accredited to “Cape Town Tourism”, this may be used without specific permission, but only with correct accreditation as described below.
You are therefore free to copy our words (for example, information contained in our “Top 100 attractions”), and use them on your own website, brochures and marketing material, as long you attribute all content with the following acknowledgement: Information courtesy Cape Town Tourism, www.capetown.travel.
You may make use of images that appear anywhere on the site as long as they are Creative Commons-licensed, and you use the correct attribution.
Using Creative Commons-licensed material
Creative Commons is a non-profit organisation that offers an alternative to full copyright. According to their website, they provide “free licences and other legal tools to mark creative work with the freedom the creator wants it to carry, so others can share, remix, use commercially, or any combination thereof.”
There are a number of different Creative Commons licence conditions that you may come across. They are:
- Attribution: You may copy, distribute and display copyrighted work – and derivative works based upon it – but only if you give credit as requested.
- Share Alike: You may distribute derivative works only under a licence identical to that governing the original work.
- Non-commercial: You may copy, distribute and display the image – and derivative works based upon it – but for non-commercial purposes only.
- No Derivative Works: You may copy, distribute and display only verbatim copies of the image, not derivative works based upon it.
For more information, visit the Creative Commons website.
How to attribute a Creative Commons licensed image
The most common Creative Commons licence that you will come across, particularly on Flickr – an online photo management and sharing application – is the attribution allowing you to copy, distribute and display the image and derivative works so long as you credit the photographer.
When using Creative Commons Flickr photographs, it is common practice to credit the photographer and link either to their photostream or to the original photo on Flickr. Cape Town Tourism has provided an easy-access gallery to 20 beautiful Creative Common-licensed pictures of Cape Town, which members can use for free as long as they attribute correctly.
If you would like support with content, please contact our Communications and PR Manager, Skye Grove, on +27 (0)21 487 6800 or email email@example.com.