Cape Town Tourism Celebrates a Dynamic Decade at our 10th AGM
Cape Town Tourism celebrated ten years of tourism excellence at the AGM at Tsogo Sun, Cape Sun on Wednesday 29 October 2014 with the fitting theme “Dynamic Decade”. The event was very well-attended with CTT members, media, tourism partners and the CTT team attending the formalities and enjoying festivities afterwards.
Setting the scene
The attendees appreciated the witty humour and professionalism of MC Ryan O’Connor, and actively engaged with the presenters on social media, with the hash tag #CTTAGM trending in South Africa for the second year in a row.
The Mayoral Committee Member for Tourism, Events and Economic Development at the City of Cape Town, Councillor Garreth Bloor opened the event thanking the industry for their hard work and encouraging them to remaining agile through the challenges.
Executive Director of Tourism, Events and Economic Development for the City of Cape Town, Anton Groenewald, reflected on his department’s year with the highlight being key events hosted like World Travel Market Africa, The Fringe Festival and The Lion of Africa.
Reflecting on the past year
Cape Town Tourism CEO, Enver Duminy, delivered an inspiring speech, not only reflecting on the last year but also on the last decade and the successes and milestones that have stood out over the years. He went through the main facts and figures for the 2013/2014 fiscal – all which can be accessed in the CTT Annual Report here.
Enver said that the three year deal with the City of Cape Town is a very positive moment for Cape Town Tourism as it acts as the foundation for the decade ahead and whilst CTT has always held a long-term vision, the three year cycle allows CTT to be more strategic about how they execute their plans.
Cape Town Tourism also reported back on a good financial year with an unqualified audit. To access and download the financials for 2013/204, please click here.
Enver revealed that more mobile visitor information units, like Thando, would be launched before the end of the year in the form of another van and some motorbikes and bicycles.
After members requested a better way for CTT to communicate with them, a brand new CTT Member Communicator has also been launched. It is a nifty application that can be downloaded on desktops and mobile phones, to keep members updated with news, trends and insights without spamming them via emails.
If you are a paid-up member of CTT, you can download the communicator here.
Enver also outlined future plans to tackle seasonality with further emphasis on winter marketing. He explained Cape Town Tourism’s market segmentation focus for the next three years, which focuses on core markets (traditional source markets such as the UK, Germany and USA), investment markets (emerging markets such as China, India and Brazil), tactical markets (that travel during Cape Town’s winter) and a ‘watch list’ of markets that may have interest for Cape Town – such as Australia.
A standing ovation for keynote speaker. One of the highlights of the evening was internationally-renowned speaker Vusi Thembekwayo, delivering a captivating, humorous and interesting presentation on the potential of Africa. To access Vusi’s “Africa Rising” presentation, please click here.
Newly elected Board Members for 2014/2015
Long-standing Cape Town Tourism board members, Chairperson Sabine Lehmann and Nils Heckscher had to step down after their maximum six years’ service on the board. The have added tremendous value to the team and CTT sincerely thanks them and wish them well on their feature endeavours.
With change also come new opportunities, and two new board members were voted in for the term 2014/2015.
Congratulations to Alushca Ritchie (Owner of Cape Connection) and Grant Newton (Marketing Manager for Groot Constantia) on their elections. Cape Town Tourism welcomes you as part of the family and wishes you all the best for this new endeavour.
Celebrating 10 years
The formalities ended off with a flash mob that surprised all the attendees, as people started standing up all over the hall to sing Happy Birthday to Cape Town Tourism. The Cape Town Carnival girls joined in with streamers creating a rainbow all over the place. An incredible Cape Town themed cake was created by the famous Charly’s Bakery, whereafter everyone enjoyed a stunning networking function, food and entertainment afterwards.
Annual Report 2013 / 2014
For the first time ever, Cape Town Tourism has released our Annual Report in an innovative, online format that is easily accessible and interactive. The annual report also includes videos, infographics and is shareable on social media.