January update from the CEO
2010 was a historic year for the city of Cape Town and for Cape Town Tourism. As an organisation, we celebrated numerous successes and we learned valuable lessons. We’ll never forget 2010 and all that it brought, but we’re gearing up for what is sure to be a busy and fun-filled 2011.
This year we will be focusing on exploring new tourism markets, improving our use of technology and continuing to capitalise on online marketing. We’ll also be encouraging event organisers to plan events during Cape Town’s winter months in order to attract visitors, and we’ll be committed to enhancing Cape Town Tourism’s status as a private-public partnership dedicated to the future of tourism in the Mother City.
In partnership with South African Tourism and the City of Cape Town, Cape Town Tourism will be conducting a series of product development workshops in order to ensure that our members are well-informed about current market trends. We will explore the benefits of online marketing, investigate emerging tourism markets (including those in Asia and the Middle East) and will work to ensure that Cape Town remains a destination that offers value for money.
In 2011, we’ll also be focusing on Brand Cape Town and on developing a key identity for the city. Accordingly, we are proud to be a partner of the 2014 World Design Capital bid and actively support the campaign for Table Mountain to be crowned one of the New7Wonders of Nature. We believe that these two accolades will enhance Cape Town’s position as a creative city in a pristine natural setting.
Dozens of events are also scheduled for the year ahead. In February alone, the city will host U2 (who’ll perform at Cape Town Stadium), the Infecting the City public arts festival and Cape Town Pride Festival.
2010 marked a phenomenal year, and it can only get better in 2011!