From the CEO: May update
Dear Cape Town Tourism members and stakeholders
After hitting the ground running with a trip to Indaba 2012, I am pausing to write to you all and let you know that I am back from my maternity leave. I would like to thank my executive team and, in particular, Enver Duminy, for steering the ship so well in my absence; I have been allowed to enjoy time with my new daughter and return energised in the way that a change of pace will inspire.
There have been some exciting developments in my absence. Not least of these is the official confirmation that Table Mountain now holds a confirmed place as a New7Wonder of Nature and is, as such, forever etched into the history books as an international icon. I would like to congratulate the team at Table Mountain Cableway for their incredible dedication to the project and for escalating the value of the asset that Table Mountain is for all of us who live beneath her beauty.
Cape Town Tourism is also proud to be a member of the Three Cities Tourism Alliance, which was formally signed into being at Indaba this past weekend. The alliance between Cape Town, Durban and Johannesburg is a vital step forward for the marketing of the country’s urban tourism offering and it harnesses the power of collective thought, knowledge and connectivity to direct all of our tourism efforts more efficiently and potently. We are encouraged by the endorsement and support from South African Tourism and look forward to working with our national partners in attracting a larger share of the world’s urban travellers.
It is through this sort of engagement that coastal cities, Cape Town and Durban, have signed a partnership deal with National Geographic worldwide across several platforms, including online, print and a multi-national television deal, to expose the unexpected urban offerings of these port cities. We recently hosted presenter and blogger (the Digital Nomad) Andrew Evans and the National Geographic crew in the Mother City, as they explored the unexpected Cape Town. We have high anticipation for the results of this production and we feel confident that the alluring appeal of Cape Town, that was catalysed by the 2010 World Cup, will now evolve into an even more intriguing tapestry of stories and personal testimonies from the people who live in this fascinating city.
As the chill settles in, we are looking forward to a winter peppered with exciting events, great value-added packages and positive perceptions of Cape Town’s winter season. Our winter marketing campaign has kicked off under the theme "Discover Why Cape Town Warms Up in Winter", and showcases the Mother City's incredible winter offering through events and exceptional value-for-money packages aimed specifically at the domestic market to counter seasonality.
Moving into the new financial year, Cape Town Tourism will also be launching an integrated digital campaign to further market the destination across this highly targeted and increasingly relevant platform. But more about that later…
I look forward to connecting with you at one of our future networking events, but until then you are welcome to share your experiences and ideas with me at any time. I value your insight, your professionalism and your passion to make Cape Town a remarkable city in which to live, play, visit, study, work and invest.
Mariëtte du Toit-Helmbold
CEO: Cape Town Tourism