From the CEO: Fostering trade with Turkey

With Turkish Air’s introduction of four direct flights between Cape Town and Istanbul as of end October 2012, a Cape Town Mayoral Delegation of representatives from the City of Cape Town, Wesgro and Cape Town Tourism is currently in Turkey to promote bilateral trade and tourism. The focus of the trip is to showcase Cape Town’s natural and urban offerings, investment opportunities, as well as the city’s creativity and our appeal as World Design Capital 2014.

During the nine-day trip a twin city agreement will be signed between Cape Town and Izmir.

The City of Cape Town has been officially invited by the mayors of both Istanbul and Izmir for bilateral meetings on trade and tourism promotion. The trip includes pre-organised business meetings and experiences, as well as a dinner event for key stakeholders, including tourism boards and destination marketing organisations, embassies and consulates, as well as Turkish Air and key media.

Just as Cape Town is the gateway to Sub-Saharan Africa, Turkey is an access point to Europe and Asia. Turkish Air’s decision to fly direct to Cape Town from October is a great opportunity to collaborate in growing arrivals from both new and established markets. This trip is the perfect opportunity to showcase Cape Town as both a leisure and business tourism destination and to build new partnerships.

Turkey has a vast creative economy which includes everything from food to fashion, architecture, retail, jewellery and art. It is a beautiful country that relies heavily on its natural assets, and so it is fitting that we sign a twinning agreement with a city which is in many ways quite like our own. We hope to collaborate on increased responsible tourism and leveraging our creativity, and we go with the aim of increasing tourism and trade between our two regions.

This group expedition is the first trip jointly undertaken by tourism, business and city officials, illustrating how serious Cape Town is about positioning the city as an urban destination open for commerce in all areas of business.

Mariëtte Du Toit-Helmbold
Cape Town Tourism CEO

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