CEO Blog - Responsible Tourism


September is a month of intense activity at Cape Town Tourism. Not only is it Tourism Month, which naturally comes with reflection on the role of tourism, but it’s also a month in which we focus on Responsible Tourism. An area of tourism development that is always at the centre of our planning, Responsible Tourism is vital to the social and economic sustainability of Cape Town and the Western Cape.

The tourism sector is a major employer as the barriers to entry are low enough to enable many citizens to start small, independent businesses. It’s also a strong voice in infrastructural development, education and cultural access; contributing to 10% of the Western Cape’s R450 billion economy. As such, tourism is an important part of the total puzzle that is needed in order to move towards building a connected Cape Town.
Telling Cape Town’s incredible story to the world remains critical to driving new tourism and returns from the many who long to visit again.

As you receive this newsletter, we are preparing to host three dynamic international bloggers in Cape Town as part of our #lovecapetown campaign – which showcases Cape Town to a growing user-generated, digitally connected travel audience. We are welcoming Rachel Lucas from The Travel Bite (USA) who will explore Cape Town through the prism of food and wine: @TravelBlggr, Abigail King from Inside The Travel Lab (UK) is a travel and lifestyle blogger: @insidetravellab, and Carol T. More from Follow the Colours (Brazil) has a distinct take on creativity and design: @follow_colours,

Follow them – and us @CapeTownTourism – and track the hashtag #lovecapetown to experience an armchair ride through Cape Town in spring. 

I look forward to meeting you there. 


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