As Kirstenbosch takes gold again – Do your bit to spread the good news
It was announced this morning that the South African National Biodiversity Institute’s (SANBI’s) 2012 Kirstenbosch showcase at this year’s RHS Chelsea Flower Show, in London, has been awarded a gold medal for the 32nd time. Themed “Gateways – a botanical journey” the exhibit takes the visitor on a journey through changing botanical and cultural landscapes that display South Africa’s unique flora against the backdrop of picturesque locations.
Congratulations to SANBI’s Chelsea Flower Show team and all the best over the next few days of the show.
In addition, this year, Cape Town was named the 23rd Top Destination in the World and the eighth Best Beach Destination in Africa, by Tripadvisor Travelers’ Choice Awards 2012. The city, last week, was also nomintated one of Africa's Leading Beach Destinations and Africa's Leading Destination by the World Travel Awards, which will be announced in September this year. Also in the running for a World Travel Award is Cape Town International Aiport, which has been nominated in Africa's Leading Airport category, the Cape Town International Convention Centre, as Africa's Leading Meetings and Conference Centre, and the Port of Cape Town as Africa's Leading Port, as well as a number of accommodation establishments who have been nominated in categories from Leading Beach Resort to Leading Boutique Hotel.
Awards such as these are a significant boost to any destination’s reputation. They all play a role in providing Cape Town with much needed international exposure, however, it also means that our messaging is having an impact on our key source markets. What is essential is that these awards are followed up with tangible marketing campaigns that reinforce the message and capture the interest that the moment brings. Each year, Cape Town is nominated or awarded accolades in varying categories, which helps to showcase the city’s diverse offerings, from her natural assets to business facilities, backpacker hostels and boutique hotels. This is exactly the type of messaging we are now circulating about the city – that Cape Town offers everything you would expect to find and more, and that there are modes of travel to suit every budget. How we, as industry role players, leverage these awards can make all the difference.
Cape Town Tourism spreads the news of our accolades locally (encouraging citizen pride) and internationally via media distribution and on social media platforms. As stakeholders and partners in tourism, you can assist in spreading the news to your networks and make your colleagues and employees ambassadors. The benefits of working together extend far beyond a shared economic benefit; it’s about shaping the Cape Town we want to be.