CEO's Blog – Responsible Tourism
Known around the globe as a place of beauty, Cape Town has exceptional diversity in a small geographic area, making it both vulnerable to the impact of tourism, but also perfectly positioned to use responsible tourism to ensure a more sustainable destination that balances the fragile environment with meaningful people centred experiences that drive real economic benefit for the city and its people.Read more
Sustainable tourism is defined in the Brundtland Report of 1987 as “meeting the needs of the present without compromising the ability of future generations to meet their own needs”. It is fitting, then, that we look at sustainable tourism as a journey from then to the now, and beyond that into the future.Read more
On the back of December, that saw a solid month of tourism activity in Cape Town, the UNWTO has just released its World Tourism Barometer for 2012 and made predictions for travel during 2013. The issue of statistics remains a highly contested space in the tourism industry. Cape Town Tourism has consistently predicted slow but sustainable growth of around 4% for the destination. We expect a similar growth for 2013, with a specific emphasis on growth from the domestic market.
I would like to share the media statement from the UNWTO with you.Read more
The advent of Vindaba, taking place from 25-27 September 2012 at the CTICC, is a heartening window into the potential we have to work co-operatively and yet with great focus in the tourism industry. Last year, Minister Marthinus van Schalkwyk said that wine tourism contributed R5-billion to the economy and noted that it was one of the fastest-growing sectors in the global tourism market.Read more
Cape Town Tourism recently launched a series of workshops to give the local tourism industry access to market insights from different source countries. This week saw the hosting of a marketing insight session on the German and Dutch markets – key priorities for inbound travel to Cape Town. Cape Town Tourism’s representative in The Netherlands, Anneli Bronkhorst of WW Tourism, and Barbara Zieme of Akomasa in Germany shared the latest trends, challenges and opportunities represented by their markets to Cape Town’s tourism industry.Read more
It was announced this morning that the South African National Biodiversity Institute’s (SANBI’s) 2012 Kirstenbosch showcase at this year’s RHS Chelsea Flower Show, in London, has been awarded a gold medal for the 32nd time. Themed “Gateways – a botanical journey” the exhibit takes the visitor on a journey through changing botanical and cultural landscapes that display South Africa’s unique flora against the backdrop of picturesque locations.Read more