CEO's Blog – Responsible Tourism

CEO Blog - Time to Plan

March 17, 2014

The peak season is starting to subside. We are beginning to look forward to a more mellow and measured season of events and national holidays over the next few months. These ‘breathing’ months are critical to any business as a time for analysis and planning for the next busy season.

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CEO Blog - A Responsible Pricing Reminder

February 19, 2014

It’s been a better summer season for many of us compared to last year. The city is humming with visitors. The bars, restaurants, attractions and malls doing brisk trade as people from across the world (and our own country) discover destination Cape Town. Whilst many of these visitors had been planning their holidays ahead of the currency bonanza, it is clear that many travellers are choosing Cape Town because their money means much more here this season.

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CEO Blog - Insights from WTM 2013

November 18, 2013

My recent trip to World Travel Market was busy and inspiring. I came to listen. I came to hear what it was that the world’s travel operators wanted from Cape Town. Before I set off, I asked the industry what they wanted to know. Most of you wanted to know what you should be packaging, what the market wants.

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The future of trade shows and exhibitions

March 18, 2013

Mariette du Toit-Helmbold, CEO of Cape Town Tourism, shares her views on the future of trade shows and exhibitions.

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Cape Town’s journey towards greater sustainability

March 08, 2013

Known around the globe as a place of beauty, Cape Town has exceptional diversity in a small geographic area, making it both vulnerable to the impact of tourism, but also perfectly positioned to use responsible tourism to ensure a more sustainable destination that balances the fragile environment with meaningful people centred experiences that drive real economic benefit for the city and its people.

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The Journey of Sustainable Tourism

February 19, 2013

Sustainable tourism is defined in the Brundtland Report of 1987 as “meeting the needs of the present without compromising the ability of future generations to meet their own needs”. It is fitting, then, that we look at sustainable tourism as a journey from then to the now, and beyond that into the future.

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International tourism to continue robust growth in 2013

January 31, 2013

On the back of December, that saw a solid month of tourism activity in Cape Town, the UNWTO has just released its World Tourism Barometer for 2012 and made predictions for travel during 2013. The issue of statistics remains a highly contested space in the tourism industry. Cape Town Tourism has consistently predicted slow but sustainable growth of around 4% for the destination. We expect a similar growth for 2013, with a specific emphasis on growth from the domestic market.

I would like to share the media statement from the UNWTO with you.

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Wine Tourism taking flight in Cape Town

September 12, 2012

The advent of Vindaba, taking place from 25-27 September 2012 at the CTICC, is a heartening window into the potential we have to work co-operatively and yet with great focus in the tourism industry. Last year, Minister Marthinus van Schalkwyk said that wine tourism contributed R5-billion to the economy and noted that it was one of the fastest-growing sectors in the global tourism market.

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Positive travel outlook from Germany and the Netherlands

June 15, 2012

Cape Town Tourism recently launched a series of workshops to give the local tourism industry access to market insights from different source countries. This week saw the hosting of a marketing insight session on the German and Dutch markets – key priorities for inbound travel to Cape Town. Cape Town Tourism’s representative in The Netherlands, Anneli Bronkhorst of WW Tourism, and Barbara Zieme of Akomasa in Germany shared the latest trends, challenges and opportunities represented by their markets to Cape Town’s tourism industry.

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