CEO's Blog

A future-fit Cape Town must decide on its unique selling point now

November 03, 2010

As we pat ourselves on the back for our big and very successful year, the glory days of the World Cup are fading into memory. Certainly, in a world defined by the “five minutes of fame” mentality, Cape Town’s window of opportunity is already closing. Still faced with the burnout of a global economic recession, and now challenged by a new travel mentality that demands greater value and authenticity than ever before, Cape Town simply cannot afford to slip into mediocrity.

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October update from the CEO

October 18, 2010

We hosted our sixth successful Annual General Meeting (AGM) on October 7 at Cape Town International Convention Centre and I enjoyed seeing so many tourism friends at the event.

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World Tourism Month update

September 23, 2010

As we celebrate World Tourism Month in September, I would like to remind you to submit your comments on the Western Cape provincial government’s proposal to centralise the way in which Cape Town is marketed as a tourism destination. Thank you to all who have already given your input. We have collated your comments and observations and forwarded them to the member of the executive council (MEC) and the City of Cape Town for consideration.

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Update on tourism marketing structures

July 16, 2010

I would like to fill you in on the process of consultation that is currently under way with regards to future tourism marketing structures for Cape Town and the Western Cape.

A proposed model for tourism marketing was put forward this week by the MEC for tourism and economic development, Minister Alan Winde. The model is for a single tourism destination marketing structure and brand for Cape Town and the Western Cape…

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Reflections on the World Cup

June 24, 2010

We are half way through the 2010 FIFA World Cup™. Although Bafana Bafana has bowed out with dignity, South Africa has emerged victorious as hosts of the first African World Cup. Everyone is in agreement that this event has united South Africans like never before and the “gees” is vibrating across our country, spilling out onto streets and reaching the furthest community.

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April update from the CEO

April 16, 2010

To say Cape Town Tourism is looking forward to the World Cup is to make the understatement of the decade.

Our city is positively primed for the event and excitement mounts by the day as the countdown to kickoff begins in earnest.

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March update from the CEO

March 29, 2010

It’s good to be back at work after four months away on maternity leave.

With less than three months to go to the World Cup, the debate on whether the event will be worth all the investments made is heating up. In general, there seems to be a growing sense of optimism among South Africans – all the stadiums have been completed well in time, the new road infrastructure is taking shape and soon we will be able to brag with a newly upgraded airport and railway station. One thing for sure, with her facelift almost complete, Cape Town after the World Cup will be a much-improved place as far as liveability is concerned.

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February update from the CEO

February 22, 2010

By now I am sure you are well into the swing of the New Year and I trust that you are ready for a great 2010.

I am amazed at how quickly time is flying! I am settling into motherhood and enjoying the time with my precious princess. Thank you again for all the well wishes, gifts and messages, we appreciate it so much.

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December update from the CEO

December 02, 2009

Dear tourism family and friends

I am sure that the season is hotting up and that the excitement of the 2010 FIFA World Cup™ Final Draw can be felt across the Mother City. With the eyes of the world upon us, this is an important moment for Cape Town to shine – and I know we will.

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November update from the CEO

November 02, 2009

I am sure that by now you are well into the start of season and I trust business is looking promising for the months ahead.

Some of you might know that I am expecting a baby girl, due at the end of November. I will be on maternity leave from November 13, returning to work on April 1, 2010. Cape Town Tourism will be in capable hands in my absence. Belinda van Niekerk, Executive Manager: Finance and Corporate Services, will be Acting CEO, supported by Lianne Burton, Executive Manager: Marketing.

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