The state and prospects of the visitor industry in Cape Town
Cape Town’s visitor industry, like many cities and destinations the world over, faces significant challenges in dealing with subdued demand and declining interest. Cape Town Tourism has seen more than 118 businesses close in the past 24 months. Furthermore, across the sector, the lack of growth experienced since 2007 equates to a lost opportunity for some 18 000 potential new jobs. In this context, there have been many and varied opinions as to why there is depressed demand and what Cape Town must do about it.
Cape Town Tourism has for some time now investigated the situation thoroughly and the answer, in our view, rests on a combination of tried and tested actions and a few bold new interventions. These initiatives are to be placed within a new compelling destination brand that stretches beyond leisure tourism and our city’s natural beauty, and an execution programme that takes Cape Town to the world.Read more
ITB Berlin, regarded as one of the world’s leading travel trade show, boasted record attendance figures in 2011, with approximately 100 000 trade visitors and more than 60 000 members of the public attending the show between March 9 and 13, 2011. Cape Town Tourism attended, in partnership with Cape Town Routes Unlimited, to showcase Cape Town as a challenger brand and a place of inspiration.Read more
2010 was a historic year for the city of Cape Town and for Cape Town Tourism. As an organisation, we celebrated numerous successes and we learned valuable lessons. We’ll never forget 2010 and all that it brought, but we’re gearing up for what is sure to be a busy and fun-filled 2011.Read more
On October 22, 2010, Cape Town Tourism gathered a think tank of some of Cape Town’s brightest minds to discuss which stories we should lead with when selling the city.
We looked at key global trends and brainstormed how we could make Cape Town a place that people wanted to live, work, play, study, visit and invest in. We also discussed how to get our message across in a crowded market place.Read more
As we pat ourselves on the back for our big and very successful year, the glory days of the World Cup are fading into memory. Certainly, in a world defined by the “five minutes of fame” mentality, Cape Town’s window of opportunity is already closing. Still faced with the burnout of a global economic recession, and now challenged by a new travel mentality that demands greater value and authenticity than ever before, Cape Town simply cannot afford to slip into mediocrity.Read more
As we celebrate World Tourism Month in September, I would like to remind you to submit your comments on the Western Cape provincial government’s proposal to centralise the way in which Cape Town is marketed as a tourism destination. Thank you to all who have already given your input. We have collated your comments and observations and forwarded them to the member of the executive council (MEC) and the City of Cape Town for consideration.Read more
I would like to fill you in on the process of consultation that is currently under way with regards to future tourism marketing structures for Cape Town and the Western Cape.
A proposed model for tourism marketing was put forward this week by the MEC for tourism and economic development, Minister Alan Winde. The model is for a single tourism destination marketing structure and brand for Cape Town and the Western Cape…Read more