CEO's Blog

Happy birthday Madiba from Cape Town Tourism CEO Mariëtte Du Toit-Helmbold

July 18, 2012

Today is a special day indeed. Nelson Mandela turns 94 years old. On behalf of the Cape Town Tourism staff and partners, I would like to say: Happy Birthday, Madiba. You are an inspiration to us all. Thank you for helping to free our country, and for showing us the true meaning of humility and forgiveness. We wish you a long and healthy life.

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Sustainable energy for World Tourism Day

July 17, 2012

The United Nations World Tourism Organization (UNWTO) has unveiled “Tourism & Sustainable Energy: Powering Sustainable Development” as the theme for this year’s World Tourism Day, which takes place on September 27 annually.

UNWTO Secretary-General, Taleb Rifai, opened his World Tourism Day announcement message by saying, “Tourism is leading the way in some of the world’s most innovative, sustainable energy initiatives. Energy-efficient upgrades to aircraft, the shift to renewable fuel for aviation and cruise liners, energy technology solutions in hotels, as well as countless other initiatives are placing tourism at the forefront of the clean energy transformation… these initiatives are crucial for sustainable development.”

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Wine tourism produces good fruits for Cape Town

July 17, 2012

As the world becomes smaller and more networked, niche tourism is gaining momentum as an important approach to identifying target markets and converting would be visitors. Tourism minister, Marthinus van Schalkwyk, has previously said that wine tourism contributes R5 billion to the local wine industry’s annual R22 billion turnover; making it an important contributor to sustained job creation and economic growth. The wine industry provides employment for 275 000 South Africans.

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Positive travel outlook from Germany and the Netherlands

June 15, 2012

Cape Town Tourism recently launched a series of workshops to give the local tourism industry access to market insights from different source countries. This week saw the hosting of a marketing insight session on the German and Dutch markets – key priorities for inbound travel to Cape Town. Cape Town Tourism’s representative in The Netherlands, Anneli Bronkhorst of WW Tourism, and Barbara Zieme of Akomasa in Germany shared the latest trends, challenges and opportunities represented by their markets to Cape Town’s tourism industry.

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As Kirstenbosch takes gold again – Do your bit to spread the good news

May 22, 2012

It was announced this morning that the South African National Biodiversity Institute’s (SANBI’s) 2012 Kirstenbosch showcase at this year’s RHS Chelsea Flower Show, in London, has been awarded a gold medal for the 32nd time. Themed “Gateways – a botanical journey” the exhibit takes the visitor on a journey through changing botanical and cultural landscapes that display South Africa’s unique flora against the backdrop of picturesque locations.

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From the CEO: May update

May 15, 2012

After hitting the ground running with a trip to Indaba 2012, I am pausing to write to you all and let you know that I am back from my maternity leave. I would like to thank my executive team and, in particular, Enver Duminy, for steering the ship so well in my absence; I have been allowed to enjoy time with my new daughter and return energised in the way that a change of pace will inspire.

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From the CEO: Cape Town Tourism looking back and moving forward

April 16, 2012

It has been six months since Cape Town Tourism’s AGM in October 2011, where we launched our new marketing campaign.

The marketing campaign was launched to address the issue of declining demand for Cape Town as a destination. In terms of the global picture, our international source markets of the UK, USA, Germany and The Netherlands were in the aftermath of a recession and all indications were that arrivals from these markets would not increase unless we embarked on a targeted campaign to increase demand.

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Talking Tourism - Cape Town’s summer tourism season bounces back

February 29, 2012

With watchful optimism I can report that not only are the latest statistics suggesting that our tourism industry has experienced a positive boost these past months, when compared over the same period last year, but it is noticeable on the streets and in the shopping malls – Cape Town is filled with overseas voices and awed expressions. It makes me proud to be Capetonian. 


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From the CEO: Providing outstanding service to visitors and residents

February 07, 2012

Each year the Cape Town Tourism (CTT) team receives thousands of telephonic, walk-in and email queries from visitors and potential visitors to the city. These queries are all handled by our visitor services team, a group of passionate, knowledgeable Capetonians committed to providing outstanding levels of client service to international and domestic visitors, as well as to residents of the Mother City.

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From the CEO: Cape Town Tourism reports on December 2011 tourism figures

January 11, 2012

We wish all of our members a happy and prosperous new year, one far better than the challenging times faced by the tourism industry during the past two years.

Looking at the 2011-2012 summer season so far, a marked improvement has been seen in traffic at restaurants, shops and attractions for the month of December, and the accommodation sector also reports a positive holiday upswing. This follows a mid-December poll of Cape Town Tourism members, where more than half of the respondents expected a marginally better summer season this year than in 2010-2011. Tourism numbers seem to be improving beyond what was initially anticipated and there is every indication we have seen the start of a positive peak season.


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