It has been six months since Cape Town Tourism’s AGM in October 2011, where we launched our new marketing campaign.
The marketing campaign was launched to address the issue of declining demand for Cape Town as a destination. In terms of the global picture, our international source markets of the UK, USA, Germany and The Netherlands were in the aftermath of a recession and all indications were that arrivals from these markets would not increase unless we embarked on a targeted campaign to increase demand.Read more
With watchful optimism I can report that not only are the latest statistics suggesting that our tourism industry has experienced a positive boost these past months, when compared over the same period last year, but it is noticeable on the streets and in the shopping malls – Cape Town is filled with overseas voices and awed expressions. It makes me proud to be Capetonian.
Each year the Cape Town Tourism (CTT) team receives thousands of telephonic, walk-in and email queries from visitors and potential visitors to the city. These queries are all handled by our visitor services team, a group of passionate, knowledgeable Capetonians committed to providing outstanding levels of client service to international and domestic visitors, as well as to residents of the Mother City.Read more
We wish all of our members a happy and prosperous new year, one far better than the challenging times faced by the tourism industry during the past two years.
Looking at the 2011-2012 summer season so far, a marked improvement has been seen in traffic at restaurants, shops and attractions for the month of December, and the accommodation sector also reports a positive holiday upswing. This follows a mid-December poll of Cape Town Tourism members, where more than half of the respondents expected a marginally better summer season this year than in 2010-2011. Tourism numbers seem to be improving beyond what was initially anticipated and there is every indication we have seen the start of a positive peak season.
2011 has been a year of highs and lows. We have basked in the acclaim of accolades such as Table Mountain becoming one of the New7Wonders of Nature and Cape Town the World Design Capital 2014; Tripadvisor readers named us their favourite destination and BA’s passengers rated Cape Town as one of their top five destinations. We were the top destination in Africa at the World Travel Awards, where there were more nods in the right direction for our destination.Read more
Cape Town Tourism just concluded four fruitful and insightful days at the World Travel Market (WTM) in London, one of the leading global events for the travel industry. About 48 000 senior travel industry professionals, government ministers and international media arrived at the Exhibition Centre London on November 7 and 10 to network, negotiate and hear about the latest industry opinion and trends.Read more
It was announced today that Cape Town is the official World Design Capital for 2014, winning the accolade from competing shortlisted candidates Bilbao, Spain, and Dublin, Ireland.
The bidding process for this prestigious title began in 2010 and was undertaken by the Cape Town Partnership as mandated by the City of Cape Town – congratulations to both teams on a bid and theme of “Live Design. Transform Life” that made us incredibly proud.Read more
The state and prospects of the visitor industry in Cape Town
Cape Town’s visitor industry, like many cities and destinations the world over, faces significant challenges in dealing with subdued demand and declining interest. Cape Town Tourism has seen more than 118 businesses close in the past 24 months. Furthermore, across the sector, the lack of growth experienced since 2007 equates to a lost opportunity for some 18 000 potential new jobs. In this context, there have been many and varied opinions as to why there is depressed demand and what Cape Town must do about it.
Cape Town Tourism has for some time now investigated the situation thoroughly and the answer, in our view, rests on a combination of tried and tested actions and a few bold new interventions. These initiatives are to be placed within a new compelling destination brand that stretches beyond leisure tourism and our city’s natural beauty, and an execution programme that takes Cape Town to the world.Read more