As the world becomes smaller and more networked, niche tourism is gaining momentum as an important approach to identifying target markets and converting would be visitors. Tourism minister, Marthinus van Schalkwyk, has previously said that wine tourism contributes R5 billion to the local wine industry’s annual R22 billion turnover; making it an important contributor to sustained job creation and economic growth. The wine industry provides employment for 275 000 South Africans.Read more
Cape Town Tourism recently launched a series of workshops to give the local tourism industry access to market insights from different source countries. This week saw the hosting of a marketing insight session on the German and Dutch markets – key priorities for inbound travel to Cape Town. Cape Town Tourism’s representative in The Netherlands, Anneli Bronkhorst of WW Tourism, and Barbara Zieme of Akomasa in Germany shared the latest trends, challenges and opportunities represented by their markets to Cape Town’s tourism industry.Read more
It was announced this morning that the South African National Biodiversity Institute’s (SANBI’s) 2012 Kirstenbosch showcase at this year’s RHS Chelsea Flower Show, in London, has been awarded a gold medal for the 32nd time. Themed “Gateways – a botanical journey” the exhibit takes the visitor on a journey through changing botanical and cultural landscapes that display South Africa’s unique flora against the backdrop of picturesque locations.Read more
After hitting the ground running with a trip to Indaba 2012, I am pausing to write to you all and let you know that I am back from my maternity leave. I would like to thank my executive team and, in particular, Enver Duminy, for steering the ship so well in my absence; I have been allowed to enjoy time with my new daughter and return energised in the way that a change of pace will inspire.Read more
It has been six months since Cape Town Tourism’s AGM in October 2011, where we launched our new marketing campaign.
The marketing campaign was launched to address the issue of declining demand for Cape Town as a destination. In terms of the global picture, our international source markets of the UK, USA, Germany and The Netherlands were in the aftermath of a recession and all indications were that arrivals from these markets would not increase unless we embarked on a targeted campaign to increase demand.Read more
With watchful optimism I can report that not only are the latest statistics suggesting that our tourism industry has experienced a positive boost these past months, when compared over the same period last year, but it is noticeable on the streets and in the shopping malls – Cape Town is filled with overseas voices and awed expressions. It makes me proud to be Capetonian.
Each year the Cape Town Tourism (CTT) team receives thousands of telephonic, walk-in and email queries from visitors and potential visitors to the city. These queries are all handled by our visitor services team, a group of passionate, knowledgeable Capetonians committed to providing outstanding levels of client service to international and domestic visitors, as well as to residents of the Mother City.Read more
We wish all of our members a happy and prosperous new year, one far better than the challenging times faced by the tourism industry during the past two years.
Looking at the 2011-2012 summer season so far, a marked improvement has been seen in traffic at restaurants, shops and attractions for the month of December, and the accommodation sector also reports a positive holiday upswing. This follows a mid-December poll of Cape Town Tourism members, where more than half of the respondents expected a marginally better summer season this year than in 2010-2011. Tourism numbers seem to be improving beyond what was initially anticipated and there is every indication we have seen the start of a positive peak season.
2011 has been a year of highs and lows. We have basked in the acclaim of accolades such as Table Mountain becoming one of the New7Wonders of Nature and Cape Town the World Design Capital 2014; Tripadvisor readers named us their favourite destination and BA’s passengers rated Cape Town as one of their top five destinations. We were the top destination in Africa at the World Travel Awards, where there were more nods in the right direction for our destination.Read more
Cape Town Tourism just concluded four fruitful and insightful days at the World Travel Market (WTM) in London, one of the leading global events for the travel industry. About 48 000 senior travel industry professionals, government ministers and international media arrived at the Exhibition Centre London on November 7 and 10 to network, negotiate and hear about the latest industry opinion and trends.Read more