2010 was a historic year for the city of Cape Town and for Cape Town Tourism. As an organisation, we celebrated numerous successes and we learned valuable lessons. We’ll never forget 2010 and all that it brought, but we’re gearing up for what is sure to be a busy and fun-filled 2011.Read more
On October 22, 2010, Cape Town Tourism gathered a think tank of some of Cape Town’s brightest minds to discuss which stories we should lead with when selling the city.
We looked at key global trends and brainstormed how we could make Cape Town a place that people wanted to live, work, play, study, visit and invest in. We also discussed how to get our message across in a crowded market place.Read more
As we pat ourselves on the back for our big and very successful year, the glory days of the World Cup are fading into memory. Certainly, in a world defined by the “five minutes of fame” mentality, Cape Town’s window of opportunity is already closing. Still faced with the burnout of a global economic recession, and now challenged by a new travel mentality that demands greater value and authenticity than ever before, Cape Town simply cannot afford to slip into mediocrity.Read more
As we celebrate World Tourism Month in September, I would like to remind you to submit your comments on the Western Cape provincial government’s proposal to centralise the way in which Cape Town is marketed as a tourism destination. Thank you to all who have already given your input. We have collated your comments and observations and forwarded them to the member of the executive council (MEC) and the City of Cape Town for consideration.Read more
I would like to fill you in on the process of consultation that is currently under way with regards to future tourism marketing structures for Cape Town and the Western Cape.
A proposed model for tourism marketing was put forward this week by the MEC for tourism and economic development, Minister Alan Winde. The model is for a single tourism destination marketing structure and brand for Cape Town and the Western Cape…Read more
We are half way through the 2010 FIFA World Cup™. Although Bafana Bafana has bowed out with dignity, South Africa has emerged victorious as hosts of the first African World Cup. Everyone is in agreement that this event has united South Africans like never before and the “gees” is vibrating across our country, spilling out onto streets and reaching the furthest community.Read more
It’s good to be back at work after four months away on maternity leave.
With less than three months to go to the World Cup, the debate on whether the event will be worth all the investments made is heating up. In general, there seems to be a growing sense of optimism among South Africans – all the stadiums have been completed well in time, the new road infrastructure is taking shape and soon we will be able to brag with a newly upgraded airport and railway station. One thing for sure, with her facelift almost complete, Cape Town after the World Cup will be a much-improved place as far as liveability is concerned.Read more