CEO's Blog
December update from the CEO
Cape Town Tourism was greatly saddened and dismayed upon hearing of the murder of British tourist Anni Dewani in Gugulethu.
Safety and security concerns remain the biggest stumbling block to tourism growth in South Africa.
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November update from the CEO
On October 22, 2010, Cape Town Tourism gathered a think tank of some of Cape Town’s brightest minds to discuss which stories we should lead with when selling the city.
We looked at key global trends and brainstormed how we could make Cape Town a place that people wanted to live, work, play, study, visit and invest in. We also discussed how to get our message across in a crowded market place.
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A future-fit Cape Town must decide on its unique selling point now
As we pat ourselves on the back for our big and very successful year, the glory days of the World Cup are fading into memory. Certainly, in a world defined by the “five minutes of fame” mentality, Cape Town’s window of opportunity is already closing. Still faced with the burnout of a global economic recession, and now challenged by a new travel mentality that demands greater value and authenticity than ever before, Cape Town simply cannot afford to slip into mediocrity.
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October update from the CEO
We hosted our sixth successful Annual General Meeting (AGM) on October 7 at Cape Town International Convention Centre and I enjoyed seeing so many tourism friends at the event.
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World Tourism Month update
As we celebrate World Tourism Month in September, I would like to remind you to submit your comments on the Western Cape provincial government’s proposal to centralise the way in which Cape Town is marketed as a tourism destination. Thank you to all who have already given your input. We have collated your comments and observations and forwarded them to the member of the executive council (MEC) and the City of Cape Town for consideration.
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Update on tourism marketing structures
I would like to fill you in on the process of consultation that is currently under way with regards to future tourism marketing structures for Cape Town and the Western Cape.
A proposed model for tourism marketing was put forward this week by the MEC for tourism and economic development, Minister Alan Winde. The model is for a single tourism destination marketing structure and brand for Cape Town and the Western Cape…
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Reflections on the World Cup
We are half way through the 2010 FIFA World Cup™. Although Bafana Bafana has bowed out with dignity, South Africa has emerged victorious as hosts of the first African World Cup. Everyone is in agreement that this event has united South Africans like never before and the “gees” is vibrating across our country, spilling out onto streets and reaching the furthest community.
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April update from the CEO
To say Cape Town Tourism is looking forward to the World Cup is to make the understatement of the decade.
Our city is positively primed for the event and excitement mounts by the day as the countdown to kickoff begins in earnest.
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March update from the CEO
It’s good to be back at work after four months away on maternity leave.
With less than three months to go to the World Cup, the debate on whether the event will be worth all the investments made is heating up. In general, there seems to be a growing sense of optimism among South Africans – all the stadiums have been completed well in time, the new road infrastructure is taking shape and soon we will be able to brag with a newly upgraded airport and railway station. One thing for sure, with her facelift almost complete, Cape Town after the World Cup will be a much-improved place as far as liveability is concerned.
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February update from the CEO
By now I am sure you are well into the swing of the New Year and I trust that you are ready for a great 2010.
I am amazed at how quickly time is flying! I am settling into motherhood and enjoying the time with my precious princess. Thank you again for all the well wishes, gifts and messages, we appreciate it so much.
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