On the back of December, that saw a solid month of tourism activity in Cape Town, the UNWTO has just released its World Tourism Barometer for 2012 and made predictions for travel during 2013. The issue of statistics remains a highly contested space in the tourism industry. Cape Town Tourism has consistently predicted slow but sustainable growth of around 4% for the destination. We expect a similar growth for 2013, with a specific emphasis on growth from the domestic market.
I would like to share the media statement from the UNWTO with you.Read more
Our Send Your Facebook Profile to Cape Town campaign has come to an end, after a successful three months of sending people’s profiles on a ‘virtual holiday’ to Cape Town. The lucky overall winner is Jan Leeuw, from Canada, who has won the opportunity to do the trip for real.Read more
In the wake of an announcement at the Cape Town Tourism Annual General Meeting (AGM), on October 18, 2012, that the City of Cape Town will now lead the destination marketing of Cape Town, the Cape Town Tourism executive team and board are optimistic about working with the City on a new destination marketing model for Cape Town. We will continue to deliver tourism marketing and visitor services in line with our constitution and are single-minded in our belief that we can grow the tourism economy by working smarter and in collaboration with the City and the industry.Read more
With Turkish Air’s introduction of four direct flights between Cape Town and Istanbul as of end October 2012, a Cape Town Mayoral Delegation of representatives from the City of Cape Town, Wesgro and Cape Town Tourism is currently in Turkey to promote bilateral trade and tourism. The focus of the trip is to showcase Cape Town’s natural and urban offerings, investment opportunities, as well as the city’s creativity and our appeal as World Design Capital 2014.Read more
The advent of Vindaba, taking place from 25-27 September 2012 at the CTICC, is a heartening window into the potential we have to work co-operatively and yet with great focus in the tourism industry. Last year, Minister Marthinus van Schalkwyk said that wine tourism contributed R5-billion to the economy and noted that it was one of the fastest-growing sectors in the global tourism market.Read more
Today is a special day indeed. Nelson Mandela turns 94 years old. On behalf of the Cape Town Tourism staff and partners, I would like to say: Happy Birthday, Madiba. You are an inspiration to us all. Thank you for helping to free our country, and for showing us the true meaning of humility and forgiveness. We wish you a long and healthy life.Read more
The United Nations World Tourism Organization (UNWTO) has unveiled “Tourism & Sustainable Energy: Powering Sustainable Development” as the theme for this year’s World Tourism Day, which takes place on September 27 annually.
UNWTO Secretary-General, Taleb Rifai, opened his World Tourism Day announcement message by saying, “Tourism is leading the way in some of the world’s most innovative, sustainable energy initiatives. Energy-efficient upgrades to aircraft, the shift to renewable fuel for aviation and cruise liners, energy technology solutions in hotels, as well as countless other initiatives are placing tourism at the forefront of the clean energy transformation… these initiatives are crucial for sustainable development.”Read more
As the world becomes smaller and more networked, niche tourism is gaining momentum as an important approach to identifying target markets and converting would be visitors. Tourism minister, Marthinus van Schalkwyk, has previously said that wine tourism contributes R5 billion to the local wine industry’s annual R22 billion turnover; making it an important contributor to sustained job creation and economic growth. The wine industry provides employment for 275 000 South Africans.Read more
Cape Town Tourism recently launched a series of workshops to give the local tourism industry access to market insights from different source countries. This week saw the hosting of a marketing insight session on the German and Dutch markets – key priorities for inbound travel to Cape Town. Cape Town Tourism’s representative in The Netherlands, Anneli Bronkhorst of WW Tourism, and Barbara Zieme of Akomasa in Germany shared the latest trends, challenges and opportunities represented by their markets to Cape Town’s tourism industry.Read more
It was announced this morning that the South African National Biodiversity Institute’s (SANBI’s) 2012 Kirstenbosch showcase at this year’s RHS Chelsea Flower Show, in London, has been awarded a gold medal for the 32nd time. Themed “Gateways – a botanical journey” the exhibit takes the visitor on a journey through changing botanical and cultural landscapes that display South Africa’s unique flora against the backdrop of picturesque locations.Read more