CEO's Blog

Cape Town’s journey towards greater sustainability

March 08, 2013

Known around the globe as a place of beauty, Cape Town has exceptional diversity in a small geographic area, making it both vulnerable to the impact of tourism, but also perfectly positioned to use responsible tourism to ensure a more sustainable destination that balances the fragile environment with meaningful people centred experiences that drive real economic benefit for the city and its people.

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The Journey of Sustainable Tourism

February 19, 2013

Sustainable tourism is defined in the Brundtland Report of 1987 as “meeting the needs of the present without compromising the ability of future generations to meet their own needs”. It is fitting, then, that we look at sustainable tourism as a journey from then to the now, and beyond that into the future.

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International tourism to continue robust growth in 2013

January 31, 2013

On the back of December, that saw a solid month of tourism activity in Cape Town, the UNWTO has just released its World Tourism Barometer for 2012 and made predictions for travel during 2013. The issue of statistics remains a highly contested space in the tourism industry. Cape Town Tourism has consistently predicted slow but sustainable growth of around 4% for the destination. We expect a similar growth for 2013, with a specific emphasis on growth from the domestic market.

I would like to share the media statement from the UNWTO with you.

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‘Send Your Facebook Profile to Cape Town’ campaign highlights

January 21, 2013

Our Send Your Facebook Profile to Cape Town campaign has come to an end, after a successful three months of sending people’s profiles on a ‘virtual holiday’ to Cape Town. The lucky overall winner is Jan Leeuw, from Canada, who has won the opportunity to do the trip for real.

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Cape Town Tourism and the City of Cape Town – marketing in partnership

November 01, 2012

In the wake of an announcement at the Cape Town Tourism Annual General Meeting (AGM), on October 18, 2012, that the City of Cape Town will now lead the destination marketing of Cape Town, the Cape Town Tourism executive team and board are optimistic about working with the City on a new destination marketing model for Cape Town. We will continue to deliver tourism marketing and visitor services in line with our constitution and are single-minded in our belief that we can grow the tourism economy by working smarter and in collaboration with the City and the industry.

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From the CEO: Fostering trade with Turkey

September 18, 2012

With Turkish Air’s introduction of four direct flights between Cape Town and Istanbul as of end October 2012, a Cape Town Mayoral Delegation of representatives from the City of Cape Town, Wesgro and Cape Town Tourism is currently in Turkey to promote bilateral trade and tourism. The focus of the trip is to showcase Cape Town’s natural and urban offerings, investment opportunities, as well as the city’s creativity and our appeal as World Design Capital 2014.

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Wine Tourism taking flight in Cape Town

September 12, 2012

The advent of Vindaba, taking place from 25-27 September 2012 at the CTICC, is a heartening window into the potential we have to work co-operatively and yet with great focus in the tourism industry. Last year, Minister Marthinus van Schalkwyk said that wine tourism contributed R5-billion to the economy and noted that it was one of the fastest-growing sectors in the global tourism market.

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Happy birthday Madiba from Cape Town Tourism CEO Mariëtte Du Toit-Helmbold

July 18, 2012

Today is a special day indeed. Nelson Mandela turns 94 years old. On behalf of the Cape Town Tourism staff and partners, I would like to say: Happy Birthday, Madiba. You are an inspiration to us all. Thank you for helping to free our country, and for showing us the true meaning of humility and forgiveness. We wish you a long and healthy life.

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Sustainable energy for World Tourism Day

July 17, 2012

The United Nations World Tourism Organization (UNWTO) has unveiled “Tourism & Sustainable Energy: Powering Sustainable Development” as the theme for this year’s World Tourism Day, which takes place on September 27 annually.

UNWTO Secretary-General, Taleb Rifai, opened his World Tourism Day announcement message by saying, “Tourism is leading the way in some of the world’s most innovative, sustainable energy initiatives. Energy-efficient upgrades to aircraft, the shift to renewable fuel for aviation and cruise liners, energy technology solutions in hotels, as well as countless other initiatives are placing tourism at the forefront of the clean energy transformation… these initiatives are crucial for sustainable development.”

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Wine tourism produces good fruits for Cape Town

July 17, 2012

As the world becomes smaller and more networked, niche tourism is gaining momentum as an important approach to identifying target markets and converting would be visitors. Tourism minister, Marthinus van Schalkwyk, has previously said that wine tourism contributes R5 billion to the local wine industry’s annual R22 billion turnover; making it an important contributor to sustained job creation and economic growth. The wine industry provides employment for 275 000 South Africans.

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