CEO's Blog
From the CEO: Indaba 2013 highlights and trends
Heritage and culture, responsible tourism, technology, new markets and integrating the tourism products of Africa were the headline topics for Cape Town at INDABA 2013. This year’s trade show attracted more than 13 000 visitors over the four-day period, and proved to be one of the most successful and connected INDABA trade shows yet.
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Talking Tourism – Annual Tourism Statistics 2012
This morning President Jacob Zuma released some encouraging figures on the growth of tourism from South Africa’s Annual Tourism Statistics 2012. The report revealed that a total of 9 188 368 international tourists visited South Africa in 2012. This was 10.2% more than the 8 339 354 tourists in 2011.
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From the CEO: National Geographic – a year later
One of the greatest legacies of the 2010 FIFA World Cup was the awareness created around South Africa’s cities – for the first time, many would-be travellers from around the world realised that South Africa has more to offer than beauty and wildlife.
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The future of trade shows and exhibitions
Mariette du Toit-Helmbold, CEO of Cape Town Tourism, shares her views on the future of trade shows and exhibitions.
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ITB Berlin 2013 mirrors increasingly dynamic trends in the global travel industry
Cape Town Tourism was one of 10,000 exhibitors from 188 countries doing tourism business at the Internationale Tourismus Börse (ITB) Berlin. The ITB Berlin Convention, celebrating its 10th anniversary this year, has grown into the world’s largest travel trade show, featuring leading international speakers and analysts. Cape Town Tourism attended the ITB Convention to bring the newest and most relevant trends and developments back to the local industry in Cape Town.
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Cape Town’s journey towards greater sustainability
Known around the globe as a place of beauty, Cape Town has exceptional diversity in a small geographic area, making it both vulnerable to the impact of tourism, but also perfectly positioned to use responsible tourism to ensure a more sustainable destination that balances the fragile environment with meaningful people centred experiences that drive real economic benefit for the city and its people.
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The Journey of Sustainable Tourism
Sustainable tourism is defined in the Brundtland Report of 1987 as “meeting the needs of the present without compromising the ability of future generations to meet their own needs”. It is fitting, then, that we look at sustainable tourism as a journey from then to the now, and beyond that into the future.
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International tourism to continue robust growth in 2013
On the back of December, that saw a solid month of tourism activity in Cape Town, the UNWTO has just released its World Tourism Barometer for 2012 and made predictions for travel during 2013. The issue of statistics remains a highly contested space in the tourism industry. Cape Town Tourism has consistently predicted slow but sustainable growth of around 4% for the destination. We expect a similar growth for 2013, with a specific emphasis on growth from the domestic market.
I would like to share the media statement from the UNWTO with you.
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‘Send Your Facebook Profile to Cape Town’ campaign highlights
Our Send Your Facebook Profile to Cape Town campaign has come to an end, after a successful three months of sending people’s profiles on a ‘virtual holiday’ to Cape Town. The lucky overall winner is Jan Leeuw, from Canada, who has won the opportunity to do the trip for real.
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Cape Town Tourism and the City of Cape Town – marketing in partnership
In the wake of an announcement at the Cape Town Tourism Annual General Meeting (AGM), on October 18, 2012, that the City of Cape Town will now lead the destination marketing of Cape Town, the Cape Town Tourism executive team and board are optimistic about working with the City on a new destination marketing model for Cape Town. We will continue to deliver tourism marketing and visitor services in line with our constitution and are single-minded in our belief that we can grow the tourism economy by working smarter and in collaboration with the City and the industry.
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