Marketing and Advertising Entrepreneur Dale Hefer discusses her book “From Witblitsto Vuvuzela
In a rapidly evolving industry, new and innovative ways of understanding target markets and go-to market opportunities are required.
Great marketing is always about people, ideas and uniqueness.
Hefer delivers compelling ideas on how to market South African products and services that make them irresistible. Her approach is witty, accessible and informative. In addition to talking about the South African target market and how to approach it, she will also touch on how an advertising agency works as well as mention some of the essential ingredients for an effective creative concept.
“The greatest myth in South Africa is this idea of a black market and a white market. There is just one market.” Victor Dlamini
Dale Hefer started her company in 1998 as a one-woman show. Operating from a rented garage and using her boyfriend’s computer and money given to her by her sister as start-up capital, Dale soon grew the business to the R1-million mark. Today she employs a team of 40-plus and has projected earnings of R70 to R80 million. Dale is a graduate of the University of KwaZulu-Natal. As founder of the Chillibush Group of Companies, she has grown the company to include Advertising and Design, Investor Relations, Public Relations, Events and Consulting. Her company was voted a top-three small agency by the Financial Mail in 2004 and by Finweek in 2006. Hefer was a Businesswoman of the Year finalist in 2002, a finalist of the Ernst & Young Global Emerging Entrepreneur Award in 2007 and was the Gauteng Businesswoman of the Year in 2008. In 2009 she was a finalist in the Top Women in Business and Government awards. She regularly lectures on marketing, advertising and entrepreneurship.
The first 20 people to book and pay for this event are eligible for a free copy of the book! (Note: A table booking will be limited to 2 free books)