December 30, 2013
Top reasons #lovecapetown rocked in 2013
Born and bred in the Mother city, Leilah lives an average-Jane life in the quiet side of Cape Town suburbia. Her favourite things to do in Cape Town include getting sand in her Havaianas on the beach, and watching the bright city lights on Long Street at night.
Leilah heads up the Content Marketing team at iProspect, so naturally is addicted to all things digital. She is an avid Instagramer who "belongs" to the Igers Cape Town community, and collects memories of her city adventures (instameets) for her Instagram feed, as well as the feed of Cape Town Tourism.
"Instagram makes me see the world through different eyes," she says, yet insists she is not a hipster.
Can you hear that? It’s the sound of the last few days of the year ticking. This year has been an epic year at Cape Town Tourism and a magical year for Cape Town. I, for one, feel so privileged to be working on a brand that is so well-respected in the world and also, a brand that I am so passionate about. Before we bid farewell to 2013, let’s look at the top accolades of the year and top reasons why you should be proud to be Capetonian.
Cape Town made the top cities list
It’s incredibly cool that Cape Town was announced as one of the Top 25 Cities in the World in the Condé Nast Traveler Readers’ Choice Awards for 2013. And to rank 11 out of 25 cities is not bad either. On top of that, Cape Town was also noted one of the top African cities in the category Top 10 Cities in Africa and the Middle East. “Readers like Cape Town because you'll find an ideal mix of nature, coastal, mountains and beaches with excellent restaurants at reasonable prices." - Condé Nast Traveler
This year, Cape Town was named #3 in the Lonely Planet’s Best in Travel 2014 Top Cities list. And also..
..announced as Africa's Leading Destination and Africa's Leading Meetings & Conference Destination at this year’s World Travel Awards.
Another noted mention was in the Travel + Leisure magazine where our well-known local favourite hotels were named amongst the best in the magazine’s World’s Best Awards list. One of these hotels was The Cape Grace, honoured as the 26th Top Hotel in the World, up from number 44 in 2012. For this reason, the Cape Grace has also been included in Travel + Leisure’s Hall of Fame. Other hotels mentioned were the regal Mount Nelson Hotel, the Twelve Apostles Hotel & Spa, the Victoria & Alfred Hotel and the One & Only Cape Town – a favourite with Hollywood celebrities.
TripAdvisor, the number one portal travellers go to to plan their trip, has listed Cape Town as number 16 in their Top 25 Travelers’ Choice World Destinations Awards. Last year Cape Town ranked number 23; with a number 16 position this year it’s no secret that this city is fast becoming a traveller’s favourite.
Arguably one of the biggest mentions of the year was when Cape Town was noted The Telegraph Travel Awards’ Favourite City for 2013. Wow!
Cape Town also rocked in digital
Cape Town Tourism’s Facebook campaign, Send Your Facebook Profile to Cape Town, won a Cannes Lions Gold Award – thanks to the advertising agency at the time, Ogilvy & Mather. The prize was awarded in the Branded Content Category (Best Use or Integration of Digital or Social Media), making the agency one of only two 2013 Gold Award winners from South Africa.
Another prestigious digital award was for the Best Overall Use of Social Media globally at the SMITTY Awards.
Last but not least, let's not forget that Cape Town was named World Design Capital 2014. And with that being just a few hours away, I literally can’t wait to kick off the new year. There you have it, our top reasons why #lovecapetown rocked this year – and why you should be proud to be Capetonian.