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September 16, 2009

The Loerie Awards feed their ego in Cape Town!


Cape Town Tourism and the City of Cape Town are two of the proud sponsors that brought the 31st Loerie Awards to Cape Town for the first time, from September 24 to 27 this year.


The Loerie Awards were first held in 1978 as a platform to support television advertising but have since grown into the equivalent of the creative sector’s Oscars, and include every area of brand communication: radio and print advertising, architecture, design, video, live events, direct marketing and digital media.


The theme of this year’s event is Feed your Ego, paying homage to the reputation that the creative industry enjoys of fostering some of the biggest egos in the business world.


Egomania aside, the awards have attained their status by recognising, rewarding and fostering creative excellence and nurturing potential. The Loeries have also expanded beyond the award weekend and now encapsulate the Migrate magazine and the Travelling Exhibition. Sponsored by the SABC, the exhibition showcases each year’s winners’ work by travelling across the country and visiting events like the Grahamstown Festival and Aardklop Festival. It also goes to international destinations like Namibia, Russia and the One Club in New York at the end of November.


Other events can take a green leaf out of the Loerie Awards’ book with the commitment that they and their long-term web hosting partner Hetzner showed to hosting a green Loeries this year. The carbon footprint of the event was calculated by Food & Trees for Africa (FTFA) taking into account the 3 800 attendees, aeroplane travel, transfers in taxis and buses and the electrical consumption of the Good Hope Centre. To neutralise this environmental impact, 260 trees were bought on behalf of the Loeries and distributed to an underprivileged community in Delft.


The inner city of Cape Town will be transformed into the Loeries Village with the award ceremony taking place at the Good Hope Centre on the Friday and Saturday evenings.


Long Street will turn into Main Street for the Loeries village, with a number of exclusive and private events including the Battle of the Bands and Meet the Mayor event for Very Important Egos (VIEs). The village will extend its reach to the ocean with the chic Camps Bay strip being reserved for functions during the day on Friday and Saturday.


What can you do as a Capetonian to feed your ego and feel like a creative genius? Head out to one of the following night spots for a sundowner of your own with your friends.



Bloubergstrand, photo courtesy Danie van der Merwe

  • Boo Radley’s in Hout Street.
  • The Planet Bar at The Mount Nelson Hotel.
  • A firm favourite, Kloof Street, offers every watering hole your heart could desire.
  • Pepenero’s, Wakame and Geisha in Green Point are oh so trendy.
  • The Best Ugly Rhythm Bar in Green Point offers live music and a haven for whiskey enthusiasts.
  • Edward Street in Durbanville and Buena Vista Social Club in the Tyger Waterfront.
  • The Bloubergstrand beachfront offers a number of relaxed venues with ocean views.
  • Head out to Kalk Bay to sip a mojito Cuban style or enjoy a margarita, shaken or stirred, at one of the GrandWest Casino’s cocktail lounges and bars.
  • Go on a jazz safari in the Cape Town townships or Cape Flats.

For more information on the Loeries visit www.theloerieawards.co.za or www.capetown.travel/loeries/.

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