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September 28, 2010

The Loerie Awards and Creative Week in Cape Town – Feel it!

loerie awards

Festivities at the 2009 Loerie Awards in Cape Town. Photo courtesy Mallix

You may have seen the signs in Cape Town over the course of the past two months, about “The Biggest Event of the Year”. You might rightfully have been confused or downright indignant, because our city just hosted the biggest event of the year, the 2010 FIFA World Cup™, and very successfully so.

But the image of a little loerie against a kaleidoscope of colours might’ve tipped you off that this statement is meant to be tongue-in-cheek. It was, after all, devised by some of the most creative, off-the-wall, out-of-the-box minds in our country.

The Loerie Awards are the biggest advertising, communication, design and experiential media awards in South Africa, and encompass every area of brand communication, including television, radio, print advertising, graphic design, architecture, direct marketing, live events and digital media. Not just any old awards ceremony, the Loerie Awards also boast a travelling exhibition that showcases the year’s winning work at popular festivals and education institutions throughout South Africa, as well as the Creative Future Scholarship. Established in 2008 in partnership with the South African Broadcasting Corporation (SABC), this scholarship afford a talented high school student from a disadvantaged background the opportunity to further their studies in the creative industry.

Currently in its 32nd year, the Loeries will be held for a second time in Cape Town, following a successful bid by Cape Town Tourism, Cape Town Partnership and the City of Cape Town.

Running simultaneously is Creative Week Cape Town and, aptly, the slogan for this year’s event is Feel it. Host it. Be Part of it!

Creative Week Cape Town was initiated by Cape Town Partnership to showcase creativity in design, music, film, digital media, fine arts and crafts in the Mother City. Established to bolster Cape Town’s bid for World Design Capital 2014, Creative Week invites individuals and organisations involved in all aspects of Cape Town’s creative life to participate in this user-generated event designed to drive creative exploration in the city.

In its inaugural year, Creative Week kicked off on Heritage Day, September 24, 2010, with a number of events scheduled to take place over the Loeries Weekend, from October 1 to 3, in the city centre, Woodstock, around the Good Hope Centre, and in the Loeries Village in Long Street.

To those Capetonians who need their fix of creativity, be sure to stop by any Cape Town Tourism Visitor Information Centre and pick up the Explore Creative Cape Town map, showcasing book, heritage, music, visual arts, design and performance attractions to feed your addiction.

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