July 10, 2013
The Shoestring Collective Pop-Up Shop launches in Cape Town
Natalie Roos’ body was born in Johannesburg… but her soul was always Capetonian. At the age of 14, Natalie started work in the television industry, presenting popular local kids TV show, KTV. Ten years and another TV job later (presenting celebrity gossip show JIP on Afrikaans music channel MK), Natalie made the move down to Cape Town where she started her blog, Tails of a Mermaid (www.tailsofamermaid.com). Her love for the internet and all things communication-driven became a natural progression to a career in Social Media, where she worked in an agency managing the online presence, content and reputation of various brands.
Natalie’s passions include cats, communication and Cape Town.
The Shoestring Collective is a beautiful pop-up shop recently opened in the Gardens Centre, showcasing work by 16 local designers. Each designer has individually curated their stand within the shop, resulting in a space that feels very much like an art gallery of sorts, emanating creativity in every direction with its collection of beautiful little showcases and hand-crafted items.
Ranging from jewelry to art, clothing and leather goods, the range of gorgeous items inspires a fire in your pocket like no other. Items by 2Bop, a ring to it, Anomali, Bow Peep, Coppelia, Dark Horse, Famke, Good Clothing, Handmade by Me, Lost is a place too, Love Lolla, Maiden Name, Naturals Beauty, Oh Dear Megan, Selfi and Windowsill line the walls and tables, drawing your eye like a magpie to a sparkly object.
The Collective organisers have also curated a range of items from other designers including Sock co, Feral Goods, FH Porcelen, Hoi P'loy, Lindsey Boucher, Lula by Emma, Mads Nørgaard, Mocho Loco, Postcard Happiness, Pretty Pretty, a.scribe, SHNU, Soet Stationery, Spookasem, Tess Metcalf, The Quick Red Fox, TjouTjou, Vastland Bikes, Understudy, Wolf & Maiden, XICO and Tamarillo Ceramics.
If you're looking for a special gift, something to spoil yourself with or a souvenir to take home, you can find something rare and wonderful at this store. The pop-up shop will be open until the 11th of August 2013 and can be found on the ground floor in Garden's Centre, at the entrance to Pick n Pay. Have a look at their Facebook page for images of all the stock to whet your shopping appetite. If you can't make it to the shop, you can find these local designers at markets around the city, include the Neighbourgoods Market and the City Bowl Market.