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March 01, 2013

Clock Tower repainted yellow for Cape Town World Design Capital 2014

The distinctive red of the Clock Tower at the V&A Waterfront has been replaced with bright yellow to launch the four themes of the Cape Town World Design Capital 2014, and to call for project proposals. The overarching theme is "Live Design. Transform Life", with four themes developed for clarity and simplification. 

The four themes are:

  • African innovation
  • Bridging the divide
  • Today for tomorrow
  • Beautiful spaces. Beautiful things

The World Design Capital is designated biennially by the International Council of Societies of Industrial Design to cities dedicated to using design for social, cultural and economic development.

The distinctive red of the Clock Tower has been replaced by a bright yellow to signify the implementation of the Cape Town World Design Capital 2014. Photo courtesy of World Design Capital Cape Town 2014

Speaking at the announcement of the themes on February 27, CEO of Cape Town Design NPC Alayne Reesberg said: "We will use the World Design Capital 2014 opportunity to identify, nurture and promote projects that offer tangible evidence of how design can improve lives within our uniquely South African and African context. Our focus will be on projects that bridge historical divides, reconnect our city in structure and in spirit, rebuild social and economic inclusion, and reposition Cape Town for a sustainable future."

The Cape Town Design NPC is the city's implementing agency for the World Design Capital.

The opportunity was also used to call for design proposals – projects that would meet the objectives of the four themes. The themes will shape and focus a year-long programme of design-focused events and historic activities throughout the city.

The Clock Tower is a historic feature at the V&A Waterfront, and repainting it yellow – which is the colour for Cape Town World Design Capital 2014 – signifies the implementation phase.

Bulelwa Makalima-Ngewana, managing director of the Cape Town Partnership, helped to finish repainting the building. The Partnership was established by the City of Cape Town and business to revive and re-energise the city centre.

 

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