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February 16, 2009

Table Mountain talks to visitors with a new touch screen information station


Photo courtesy Warren Rohner

Visitors to Cape Town’s Table Mountain can now plan the rest of their day out from the top of the mountain, using Cape Town Tourism’s new interactive touch screen.

The remote digital information station is one of many being installed across Cape Town before the 2010 FIFA World Cup.
The unit will provide information on car hire, accommodation, shopping, health, activities and more. Visitors can choose from a category menu and then search areas alphabetically. Once the touch screen user has made a selection, he or she can get details about the location and contact details.

The units are easy to use, convenient and accessible to people in wheelchairs.

“Cape Town Tourism’s visitor strategy is recognised as a world best by the United Nations World Tourism Organisation (UNWTO). It is matched with global trends and uses technology to bring information to the visitor where the visitor needs it most,” says Mariëtte du Toit-Helmbold, CEO of Cape Town Tourism.  “It caters for the new spontaneous traveller, who demands information at the touch of a button and who might suddenly decide it is perfect weather for a long lunch or a day on the beach. Using the touch screen, they can easily check out their options and make their plans.”

The new electronic information units complement Cape Town Tourism’s current network of 19 Visitor Information Centres situated across Cape Town.

Other prime locations where touch screen information stations can be found include Kirstenbosch, Mandela Rhodes Place, the V&A Waterfront and Somerset Mall. By 2010 electronic and mobile visitor centres will be located at all major attractions, hotels, public transport facilities and relevant public locations.

Says Du-Toit Helmbold, “Cape Town Tourism is implementing new ways to talk to the thousands of visitors we are expecting before, during and beyond the 2010 FIFA World Cup. Our visitor touch points are one way of ensuring that people get the right information they need, when they need it, from an authoritative source.”

Other elements of the 2010 Cape Town visitor strategy include:

• Mobile Visitor Centres to be used at key 2010 FIFA World Cup locations and beyond 2010 at major events, beaches etc
• New hand-held devices providing information
• A new visitor website for Cape Town, www.capetown.travel, launched in December 2008, with an open platform booking system going live midway through 2009
• A new comprehensive data-management system to manage information provision to visitors, industry and stakeholders, going live in March 2009
• Visitor Centre upgrades

For more information on Cape Town’s 2010 visitor strategy, please contact Cape Town Tourism on info@capetown.travel or visit www.capetown.travel.


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