November 27, 2009
South Africa unites behind Bafana Bafana
Photo courtesy Joanne Rolt
Adidas’s “Unite Mzansi Unite” campaign was launched in November to give South Africans the opportunity to pledge their support for their country, its soccer team (Bafana Bafana) and the 2010 FIFA World Cup.
A giant, 60m x 48m replica of the Bafana Bafana 2010 FIFA World Cup jersey has been created especially for the campaign and is being transported around the country on an Adidas truck.
The campaign kicked off in Johannesburg on November 13 and the truck is set to tour South African cities until it returns to Jozi in time for the start of the World Cup in June 2010.
While the truck is touring, South Africans will be given the chance to sign the jersey as a symbol of their national pride and support for the national team.
“We are calling on all South Africans to come to our truck and sign the giant jersey when it is in their area,” says Deborah Miller, head of the Unite Mzansi Unite campaign at Adidas South Africa. “By signing the giant jersey, you will become a part of history. This is our World Cup – let’s host it with pride.”
The Adidas truck will arrive in Cape Town on December 1, remaining in the city for the rest of the month. The truck will be in the Mother City for the Final Draw and will host plenty of fun events throughout the summer season, including “playing football on a mini-pitch, competitions and a speed gun to test goal kicking skills”, says Miller.
All South Africans are encouraged to sign the jersey when the truck visits their town – but for those who miss it, there’s always the option of a virtual signing!