December 18, 2009
South Africa is not out to take 2010 tourists for a ride
Cape Town Stadium, photo courtesy Bruce Sutherland
Local and international media have recently reported that South Africa plans to dramatically increase prices during the 2010 FIFA World Cup™. According to news reports, South African airlines and accommodation providers are planning to fleece tourists visiting the country for the international soccer extravaganza.
Minister of Tourism Marthinus van Schalkwyk has responded to the allegations, pointing out that no radical increases have been detected. He has also encouraged tourism and related industries to respect South Africa’s solid reputation of providing good value for money.
In UK media, Cape Town has been in the spotlight with regard to alleged price hiking. The wide variety of top-end products and services on offer in the world-class city has led people to believe that ridiculous over-pricing will occur during the World Cup.
In response to the reports, Cape Town Tourism CEO Mariëtte du Toit-Helmbold said, “Like many other top world cities, Cape Town does have some high-end, luxury products like private, serviced villas located in exclusive areas and on the edge of the ocean, and these properties do appeal to the prestige visitor at the top end of the market. On the whole, Cape Town’s pricing strategy is well balanced for the duration of the 2010 FIFA World Cup™.”
Though South Africa and all of its host cities will take advantage of the wonderful economic opportunity presented by the rush of international guests, there are no plans in place to over-capitalise and abuse the privilege of hosting such a prestigious event.
As highlighted by Du Toit-Helmbold, pricing is well balanced and everything is in order for the exciting year to come.