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September 27, 2013

Picture Perfect V&A Waterfront Backdrop for Table Mountain in #LoveCapeTown

#LoveCapeTown 's Mayor Patricia de Lille unveiled Table Mountain's interactive picture frame at the V&A Waterfront as part of its N7W legacy project for World Design Capital 2014. Photo courtesy of Splash PR

World Tourism Day on Friday 27 September, 2013 was an auspicious occasion for #LoveCapeTown‘s wonder of nature, Table Mountain , as it celebrated its new status as co-signee of the Responsible Tourism Charter with the City of Cape Town and unveiled a large picture frame, which provides an iconic view of  the mountain from the V&A Waterfront.

Chantelle Cole, V&A Strategic Marketing Executive, Sabine Lehmann, MD Table Mountain Aerial Cableway, Mayor of Cape Town Patricia de Lille, Mphume Llale, Chief Financial Officer Robben Island Museum, Alison Pekeur, Kirstenbosch Event Co-ordinator, Brett Hendriks, General Manager Thebe Group (Cape Point). The frame is an official World Design Capital 2014 project. Picture by Luigi Bennett

The 2.8m tall by 4m wide yellow frame produced by local artist Porky Hefer, is a permanent interactive artwork and is part of the Table Mountain N7W legacy project , which has been nominated to be included on the list of sites to visit as part of World Design Capital Cape Town 2014.

Locals and visitors, eager to get that perfect backdrop of the mountain without trekking all of the way up to the top, will enjoy the spectacular view within the frame.

Mayor de Lille and the Big 6. Photo by Fazielah Williams

The frame, the first in a series of N7W legacy frames to be installed throughout Cape Town, was unveiled by Cape Town Mayor, Alderman Patricia de Lille.

“The unveiling of the first New7Wonders of Nature frame means that local residents and visitors will have the opportunity to enjoy and be part of this wonderful journey that Cape Town has been privileged to relish. This will certainly make a significant contribution in maintaining and sustaining the World Design Capital spirit throughout 2014,” said Mayor de Lille.

It’s a sentiment shared by Sabine Lehmann, CEO of Table Mountain Aerial Cableway Company: “We are delighted that visitors to the V&A Waterfront will get to interact with the frame in the build-up to World Design Capital 2014; it is a wonderful way to celebrate nature’s perfect design of Table Mountain.”

The Big 6 CEOs and Mayor de Lille sign the Responsible Tourism Charter.Photo by Fazielah Williams

#LoveCapeTown is home to the Big 6 attractions, Table Mountain Aerial Cableway, Kirstenbosch National Botanical Garden, the V&A Waterfront, Groot Constantia, Cape Point and the Robben Island Museum.

Collette van Van Aswegen ( Table Mountain Aerial Cableway Marketing Manager), Tourism MEC Alan Winde, Annemie Liebenberg ( V& A Waterfront Marketing Manager) and Enver Duminy ( Cape Town Tourism CEO). Photo  by Fazielah Williams

As a precursor to the unveiling of the frame, the CEOs of these iconic sights and representatives of the City of Cape Town co-signed a Responsible Tourism Charter, committing to a more sustainable and responsible tourism industry in Cape Town, in line with the 2013 World Tourism Day theme, Tourism and Water: Protecting our Common Future.

The unveiling and signing was attended by various members of the media, tourism attractions and representatives, including Cape Town Tourism’s CEO Enver Duminy.

Don’t miss your chance to get the ultimate Table Mountain pic:

Mayor de Lille poses with a few of her #LoveCapeTown fans at the V&A Waterfront. Photo by Fazielah Williams

Get down to the V&A Waterfront, find the frame just outside of Den Anker and pose like you’re #LoveCapeTown ‘s next Top Model for the ultimate pic.

For more information, please visit www.tablemountain.net

Editor’s note: Content sourced from Splash PR for Table Mountain Aerial Cableway.

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