April 25, 2012
National Geographic Channel in Cape Town – It’s a wrap!
National Geographic is currently in Cape Town to shoot a series of vignettes as well as a one-hour documentary to feature on the National Geographic television channel. The series is presented by travel writer, digital nomad Andrew Evans.
This is part of an integrated marketing campaign and collaboration between Cape Town Tourism and Durban Tourism, with the two cities featured on all National Geographic media platforms for 14 months, between April 2012 and June 2013. This will include a series of TV vignettes focused on the unique sounds of each city, an array of international National Geographic magazine editions including National Geographic Traveler US, online editorial on www.nationalgeographic.com, a social media and digital campaign, as well as an event in London or Washington DC.
Cape Town locations and attractions include Boulders Beach, Robben Island, District Six and Woodstock, the wine regions, Bo-Kaap and Table Mountain. The campaign will have the key message that a world of experience can be had in two South African cities.
Says CEO of Cape Town Tourism, Mariette du Toit-Helmbold, "The National Geographic campaign is the first urban tourism collaboration of its kind in South Africa. We sincerely believe it will highlight leisure tourism potential in our key source markets."
Below are some images from a National Geographic photographic shoot in the Bo-Kaap and V&A Waterfront. Join the conversation on Twitter by suggesting your hidden gems that Andrew may encounter on his trip to Kwa Zulu-Natal and be sure to follow the Digital Nomad at @WheresAndrew or read about his unexpected Mother City adventures at digitalnomad.nationalgeographic.com/.
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Facebook: I ♥ Cape Town
Flickr: Cape Town. Live it. Love it.