September 29, 2011
My Cape Town Ambassador: Jerushah Rangasami
Jerushah Rangasami is a young South African woman who started her business, Impact Consulting, when she was 25 years old.
Impact Consulting assists organisations engaged in social development projects to understand the challenges they face, and provides strategies to help them achieve success.
Jerushah holds a postgraduate degree in psychology from the University of Cape Town. She is committed to social justice and to making the world a better place for all, and is a strong believer in being proactive and doing things that need doing. An avid traveller, Jerushah is a lover of nature, good food and wine, and art in any form. She is embarking on a new journey of parenthood shortly, but does not expect this to slow her down too much.
Cape Town Tourism: Where did you grow up?
Jerushah Rangasami: I was born in Durban and went to boarding school in the Natal Midlands when I was nine years old. My family moved here while I was at school so at first I commuted between Nottingham Road and Cape Town. When I was 11 I moved to Cape Town permanently, and I have lived here ever since.
Cape Town Tourism: What inspires you about this city?
Jerushah Rangasami: The natural beauty, the amazing energy, the creativity and the sense that you can be out of the box here. And the people. I love that you can have a buzzing city life but be immersed in nature within minutes.
Cape Town Tourism: As a child, what did you want to become when you grew up?
Jerushah Rangasami: An architect (until I realised it meant having to keep buildings up), a lawyer (until I realised how much paperwork was involved), a copywriter (until I learnt more about the advertising industry) and a psychologist. I am going to pursue my degree in clinical psychology one day.
Cape Town Tourism: What do you want to be remembered for?
Jerushah Rangasami: For positively contributing to social justice and for making the lives of people around me better in some way.
Cape Town Tourism:What do you love most about Cape Town?
Jerushah Rangasami: The lifestyle – not having to wear suits and gold belts, working from tables in cafés, spending time in nature with no effort, having plenty of top class restaurants and wine, visiting gourmet markets, spending five minutes to get from home to my office.
Cape Town Tourism: Where’s your favourite spot in Cape Town in winter?
Jerushah Rangasami: Cosy restaurants with winter specials…or my couch.
Cape Town Tourism: And in summer?
Jerushah Rangasami: Anywhere outdoors – a beach, mountain, forest, lawn, an open air concert…
Cape Town Tourism: What does the phrase “My Cape Town” mean to you?
Jerushah Rangasami: It means home, a place that’s unique and beautiful and peaceful and relaxed and exciting all at the same time. A place where I can choose from a range of activities depending on my mood, and always be satisfied.
Cape Town Tourism: What makes you proudly Capetonian?
Jerushah Rangasami: The values. Many people here appreciate and respect nature, and work towards achieving a balanced, healthy and pleasurable life, rather than chasing goals such as materialism or fame.