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November 11, 2009

Long street party venue for Final Draw

The recent success of the Loerie Awards bodes well for December 4. Photo by Anita van Zyl

Cape Town Central City will have over 700 000 million international eyes on it later this year when it becomes the venue for the 2010 FIFA World Cup Final Draw on 4 December. Festivities for the event, however, will already begin a week earlier with the traditional turning on of the Adderley Street festival lights on Sunday 29 November – this year with a theme appropriate to the year that lies ahead.

But the main attraction for the public will be on 4 December: while the FIFA family will be ensconced in the Cape Town International Convention Centre for the Final Draw itself, Capetonians will be able to take to the streets – Long Street in particular from Buitensingel to Wale Streets – for a day of festivities in the hours leading up to and beyond the Final Draw, to be broadcast live at 7pm that evening.

Long Street revellers will watch the Final Draw as it happens on big screens, topped and tailed by live entertainment from a stage to be especially erected for the Long Street event.

Officially known as the Festival of the Final Draw of the 2010 FIFA World Cup, South Africa, preparations for Long Street are currently being meticulously planned by the City of Cape Town’s Events and 2010 teams, in conjunction with events company, Maximum Exposure, headed up by KFM’s wellknown radio personality, Bobby Brown, Maximum Exposure won the City tender from among a number of impressive proposals submitted. However, the teams now have their work cut out for them, with just two weeks to go before 4 December.

Says Shameel Ho-kim, 2010 Project Manager, City of Cape Town: “We realise Long Street stakeholders – and Capetonians in general – are now very keen to be kept abreast of preparations towards the 4 December for the Long Street party are extremely fortunate to have the close cooperation of the Long Street Association as well as the Cape Town Partnership and the Central City Improvement District (CCID) to assist us with both communications and activation. This will ensure not only that we inform and involve all those who are keen to be part of the festivities, but also hold a world-class event of the highest standard in a safe, secure environment.”

In preparation of the public event in Long Street on 4 December, the CCID’s urban management team has compiled a defects audit of the area. Ninety-two defects were identified, ranging from potholes to shabby pavements to missing drain covers and broken fairy lights. The City of Cape Town’s roadworks has already jumped in with a dedicated team attending to the defects under its jurisdiction, while the CCID is itself training a six-person team from Straatwerk to assist roadworks.  The City’s electrical division has also already given all electrical boxes a facelift with new coats of paint.

For more information on the Long Street Festival for 4 December, please email bobby@celebsa.com

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