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September 25, 2009

Loeries kick off with Very Important Egos sipping cocktails with mayor

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As is only fitting for the Very Important Egos of the advertising industry, they were the first to be welcomed to the Mother City and the Loeries festivities by Alderman Dan Plato, the executive mayor of Cape Town, at a welcome function this evening.

Despite the slightly chilly weather, the Very Important guests (by invitation only, you understand) dressed to impress and mingled with the elite of the creative industry at Charly’s Bakery in the city centre.

“I’d like to welcome everyone to Cape Town,” said Plato. “What a wonderful evening!

“We are very pleased to have you here. Cape Town is pleased to be your host tonight. Cape Town is the place to be – definitely! We have more to offer than any city in South Africa, so make the most of your stay.

“Tonight we will showcase Cape Town to the world, and show them that we are ready to host the 2010 Soccer World Cup – and also, that we can successfully host the Loeries maniacs!” he added.

Loeries CEO Andrew Human added to the mayor’s welcome, saying, “Thank you very much to the mayor and to all our sponsors. We hope you have a great time with us in Cape Town.”

Cape Town Tourism CEO Mariëtte du Toit-Helmbold said, “We are very happy to welcome the Loeries to Cape Town. Charly’s Bakery really shows off Cape Town’s pretty side. We are looking forward to a fantastic party and to welcome all egos and creatives to the Mother City.”

The aim of The Loerie Awards is to honour and celebrate the year’s best work in South African advertising in a creative and inspirational environment – and what better place to do so than the ever-colourful, never-dull Mother City?

If the mayor’s welcome shindig is any indication of the festivities to come, Loeries delegates are in for one hell of a party over the next few days!

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