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July 07, 2010

Loerie Awards: One week left for World Cup entries

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With the World Cup final just around the corner, entrants have one week left to submit their World Cup-related work for the 2010 Loerie Awards. A special extension until July 13 was put in place to embrace the 2010 World Cup at this year’s awards in Cape Town, October 1-3.

Work eligible for the extension includes all brand communication that is in one way or another related to the hosting of the World Cup in South Africa this year, and is not limited to official communication. Entries can be submitted in any of the main categories – Advertising, Communication Design, Experiential Media and Integrated Campaign, and will be judged alongside all other entries.

The Loeries Judging Week will take place between August 17 and 25 at Vega, the Brand Communication School in Johannesburg. A seminar will be held on August 20 at Hackle Brooke in Craighall Park, during which each of the international jury chairmen and a Middle Eastern jury representative will give a talk. The seminar will run from 07h30 until 12h00 and tickets are available at R150 excluding VAT from the Loeries online store (www.theloerieawards.co.za).

The 2010 Loerie winners will be announced during the awards ceremonies in Cape Town on Saturday and Sunday, October 2-3, at the Good Hope Centre. Information on ticket sales, accommodation and specially reduced flights from Mango can be found on the Loeries website.

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