September 18, 2011
Loerie Awards 2011: Sunday night in pictures
The final night of the Loerie Awards 2011 at the Cape Town International Convention Centre (CTICC) was exhilarating to say the least. On top of a few of big winners – Cape Town’s HelloComputer and FOXP2 took home multiple coveted gold statuettes (HelloComputer also walked away with the night’s only Grand Prix award) – tonight, the feisty advertising, digital and television crowd was treated to none other than David “The Hoff” Hasselhoff, who was the night’s very entertaining MC. The Hoff was met by a standing ovation, which erupted along with the familiar theme tune of Baywatch. All photos by Ingrid Sinclair.
David Hasselhoff and Cape Town Executive Mayor Patricia de Lille
Once again it was glitz, glamour and free beer on the CTICC’s lush red carpet.
So, who did frame Roger Rabbit ..? This beautiful singer was kitted out in a you-have-see-it-to-believe-it Jessica Rabbit outfit.
Pixel Project’s Jean-Jacques Rossouw and Clicks Group Ltd Account Manager Olivia Thomas.
Western Cape MEC for Finance, Economic Development and Tourism Dr Alan Winde with CTICC CEO Rashid Toefy.
Loerie Awards CEO Andrew Human and Egg Films Director Bruno Bossi.
Allan Gray Marketing Manager Tracy Hirst and Cape Town architect Mokena Makeka were both winners tonight.
Cape Town’s HelloComputer took home the night’s only Grand Prix award for their groundbreaking in-store, interactive product-browsing interface for Musica.
Loerie Awards 2011: Saturday night in pictures
Loerie Awards 2011: Sharing the love with Riaan Cruywagen
Loerie Awards 2011: Saturday night winners
Loeries 2011 EMI Music Battle of the Bands: The Privates International Band takes the crown!
Cape Town Mayor hosts Loeries welcome