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September 23, 2013

Loerie Awards 2013 in #LoveCapeTown: Photos and Video

The 35th annual Loerie Awards was held in style at the Cape Town International Convention Centre from 21 to 22 September,2013.

You came, you saw and you partied like a rock star … if you’re actually at your desk reading this, Congratulations, you survived the 35th annual Loerie Awards 2013 in Cape Town!

Held at the Cape Town International Convention Centre on Saturday 21 and Sunday 22 September, 2013, the premier creative event of the year, did not disappoint in style, cuisine or entertainment.

The Loeries is an annual recognition of the best work produced in the brand communication industry in our region – including the whole of Africa and the Middle East.

As much as we creative folk love the awards, of course the only things on our minds are where are the after parties at (who didn’t just LOVE the official DSTC Channel O shindig at the Shimmy Beach Club!) and just which crazy has-been celeb will host the ceremonies?

Hosts Joey Rasdien and Dineo Moekets were a more sedate change from the more "famous" hosts of Loeries past.

In years gone by, we got up close and personal with the likes of homegrown icons Riaan Cruywagen and Johan Stemmet and international legends David Hasselhoff and MC Hammer, but in 2013, the Loerie bigwigs kept it local with funnymen Joey Rasdien and Jon Vlismas entertaining the crowd alongside socialite Dineo Moeketsi.

Cape Town Tourism, Ogilvy Cape Town and Flow Communications teams were awarded their Gold Loerie in Digital and Interactive Communication: Social Media for their Send Your Facebook Profile to Cape Town/My Cape Town Holiday campaign and

it’s easy to see why:

Here are a few of the weekend’s other top winners:

Grand Prix:
- Engen’s “Fire Blanket Calendar,” Alternative Media & Field Marketing entry by DraftFCB.
- Volkswagen’s “Street Quest,” Digital & Interactive - Social Media entry by Ogilvy & Mather Cape Town.
- Frank.net’s “Death Doesn't Have To Try Very Hard” Radio Campaign by FoxP2.
- MTN’s “The Everywhere Library” Media Innovation entry by MetropolitanRepublic.

Effective Creativity Award
This new Gold award went to South African Breweries’ “Be the Coach” by Ogilvy & Mather Cape Town ( and 2012 Loerie Grand Prix winner), based on its effective business results.

Africa & Middle East
In the categories for entries from outside of South Africa, three Gold, Three Silver and eight Bronze Loeries were awarded. Golds went to:
- For Media Innovation, Radar Security’s “The on-the-job interview” by Ogilvy & Mather Africa (Kenya).
- For Print Communication, Land Rover’s “Bookshelf” by Advantage Y&R (Namibia).
- For Outdoor & Collateral Media, Harvey Nichols’ “Pelicans” by Y&R Dubai (United Arab Emirates).


Loeries Hall of Fame – Graham Warsop
Graham Warsop, Founder and Chairman of The Jupiter Drawing Room South Africa, was inducted into the Loeries Hall of Fame, for his outstanding contribution to the South African and global advertising industry. 

Marketing Leadership and Innovation Award – George Sombonos
George Sombonos of Chicken Licken was honoured with the Marketing Leadership and Innovation Award.

For the complete list of winners, please click here.

So now that you have the 411 on who won, check out the fabulous pics of the event and see if you can spot yourself rocking the Loerie Awards’ red carpet:

For more information about the Loerie Awards 2013, please visit http://www.loeries.com

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