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September 23, 2012

Loerie Awards 2012: Sunday night review

MC Hammer (left) and some of the Ogilvy Cape Town team who won the Grand Prix prize for their work on Carling's "Be the Coach" campaign. Photo by Leon Jamarie

Television and radio creativity were rewarded at the second night of the 34th annual Loerie Awards in Cape Town tonight, hosted by 90s rapper, MC Hammer. It was a grand opening as MC Hammer performed his 1990 hit single Can't Touch This and showed that he still has the moves that made him so famous.

At the media conference after the ceremony, MC Hammer said he really enjoyed Cape Town. He said: "I love the beauty of the city and I've found the people to be quite friendly. There's a lot of history here and I love history so I enjoy Cape Town and I look forward to returning again."

Cape Town Tourism CEO Mariëtte du Toit-Helmbold thanked the creatives in the audience for coming to Cape Town and welcomed them to stay longer. 

Three Grand Prix Loeries were awarded. Ogilvy Cape Town were rewarded for their integrated campaign "Be the Coach" for Carling, in which South Africans were able to select their football team of choice for a big match, using their mobile phones. Black River FC received generous applause as they collected their award for the Nando's "Last Dictator Standing" television commerical, which also went viral on the internet. Net#work BBDO also picked up a Grand Prix award for their radio commercials on behalf of Mercedes-Benz.  

John Hunt of TBWA\Hunt\Lascaris received the Lifetime Achievement Award for the many amazing commercials he has been involved in over the years. He received a standing ovation as he collected his prize and said to the audience: "Life is too short to be mediocre."

Watch the Nando's "Last Dictator Standing" commercial below.

Watch the video of MC Hammer's performance at the Loerie Awards

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