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September 23, 2012

Loerie Awards 2012: Saturday night review

The team from Joe Public accepts the Grand Prix Loerie award. Photo courtesy Gallo Images

Last night the Cape Town International Convention Centre hosted the first awards ceremony of the 2012 Loerie Awards. The master of ceremonies was Johan Stemmet of the long-running television series, Noot vir Noot, while the categories for awards were communication design; direct and PR communication; internet, mobile and interactive communication; outdoor, street-pole and collateral media, print communication as well as student awards.

The Grand Prix prize for the evening went to Joe Public for OFM's Change Your Tune. Read more about this.

Robbie Brozin, founder of Nandos, was awarded the Marketing Leadership and Innovation Award for his contribution to the industry during the past quarter of a century. Nandos is known for consistently pushing the limits of creativity and controversy with their advertising, resulting in some very entertaining and effective campaigns.

Ogilvy Cape Town, Cape Town Tourism's advertising agency, were the most prominent agency at the Saturday night awards, walking away with several gold Loeries. Columnist Khaya Dlanga said on Twitter: "Ogilvy Cape Town's work for Carling Black Label's 'Be The Coach' is one of the best intergrated campaigns I have seen." In the video below, Ogilvy creative director, Tommy Le Roux, shares his thoughts about why it is so appropriate that the Loerie Awards are held in Cape Town.

See some photos taken at the Loerie Awards on Saturday night.

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