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June 11, 2009

Live it. Love it. Louder! in Cape Town

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Today we officially started our 2010 campaign at Cape Town Tourism.

And there’s no better way to kick it off than bright and early on a glorious Cape Town morning.

About 15 enthusiastic Cape Town Tourism staff, dressed in our 2010 soccer sweaters, rode around the city centre chanting, “Cape Town, 2010!” and “Live it! Love it! Louder!” in the red sightseeing bus.

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It is an awesome team and we really enjoyed the support from cars and passers-by.

We stopped outside the Cape Royale Hotel at about 07h15 just as Cape Town Tourism CEO Mariette du Toit-Helmbold gave her interview on the SABC 2 Morning Live show.

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Later on today we will officially launch our 2010 website and the campaign in full.

Live it! Love it! Louder!

Aslam Levy is an eMarketing Coordinator at Cape Town Tourism, you can view his personal blog here.

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