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November 14, 2011

Just Celebrations for Fairtrade Week in Cape Town

A Fairtrade tea plantation worker. Photo courtesy of Fairtrade Label South Africa

The inaugural Fairtrade Week South Africa is being held from November 14 to 20 and, in the Mother City, we are celebrating in righteous style.

Fairtrade Week is brought to you by Fairtrade Label South Africa, a non-profit organisation that aims to create awareness among locals, and create a market for Fairtrade goods in the country.

Before we get to the great ways to support this initiative, let’s look at what it is and why it’s so important:

What is Fairtrade?

Fairtrade is the world’s most recognised ethical certification system, which empowers small-scale farmers and their workers through focusing on improved trading, living and working conditions, providing additional funding for community project, ensuring sustainable production and protectiing the environment.

Why is it important?

The more than 12 500 workers, who ensure the excellent quality product that we so readily enjoy, deserve to be recognised for their labour and we should do our part to aid this process.

Fairtrade ensures that these hardworking employees, their families and their communities are compensated justly for their effort through annual audits and the Fairtrade Minimum Price, the price floor that assists in covering the average costs of sustainable production and provides a safety net for small producers.

With money produced from Fairtrade practices, funds are raised to assist in educational and the development of infrastructure, among others initiatives in needy communities. With the purchase of just one product, you can bring about positive change

Now that you have the facts, here are some ways to celebrate Fairtrade Week in the Mother City:

Get Certified:

Not in the institutional way...

If you are a business owner or product producer and would like to do your bit to contribute to the Fairtrade market, apply at africa-applications@flo-cert.net.

Shop The Right Way

Chocolate, wine and coffee - three must-have items for the modern household - you now can purchase knowing they have the Fairtrade stamp of approval.

Get your branded Been There or Puro Fairtrade Coffee and be sure to serve wine from licenced wine estates Fair Hills, Spier and Thandi Wines at your next dinner party. For the chocoholics, Pick n Pay is a proud supplier of Cadbury Dairy Milk chocolate.

Be Vocal:

Share the Fairtrade stories with your friends, family and colleagues (to be found on the Fairtrade website) and encourage your office manger to use Fairtrade products in your workplace.

Post your comments on the Fairtrade Facebook wall or tweet your questions to their Twitter profile.

For more information about Fairtrade Week, please visit www.fairtradelabel.org.za


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