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January 15, 2010

J&B Met fashion frenzy: what are you wearing?

Blog Featured ImageFormer Miss South Africa Jo-Ann Strauss (right) at the J&B Met last year with friend Jennifer Su. Photo courtesy Jennifer Su.


With just two weekends left before the 2010 J&B Met at Kenilworth Racecourse in Cape Town, fashion designers and stores are getting seriously busy.

One of the biggest fashion events on the South African calendar, the J&B Met is expected to attract around 50 000 people on January 30.

The theme this year is “In full colour”, which allows for much interpretation and unrestricted style.

According to popular fashion website Fashion Trendsetter, some of the brighter spring colours for women this year include turquoise, violet and Amparo blue.

For men, yellow is the colour of the season according to the online men’s fashion guide at Destiny Man. The site mentions that purple has been the hottest colour for men for the last five seasons.

According to the J&B Met website, around R20-million was spent on fashion in Cape Town alone for last year’s event.

Stores in the Mother City, many of which are offering post-Christmas specials, are buzzing in the build-up to the event.

Habits Boutique owner Jenny le Roux told South African news website Times Live that people were already sourcing items to fit this year’s theme.

“It normally heats up just before the event, with people buying up until 11am on the day,” she said.

Cape Town designer Javaid Aslam of Jagadi Haute Couture told the same website that “beautiful big geometric prints and florals” would fit in well with the “In full colour” theme.

Kenilworth Racecourse hosted the L’Orman’s Queen’s Plate on January 9.

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