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August 03, 2012

iAmbassadors meet social Cape Town

iAmbassadors Keith Jenkins, Melvin Böcher, Nellie Huang and Matt Long took part in a panel discussion led by Kieno Kammies. Photo: Cape Town Tourism/Deon Gurling

Cape Town Tourism has engaged four top international travel bloggers to share their experience of Cape Town as they uncover the destination and detail their adventures to the world in a week of diverse experiences in and around the city.

The venture forms part of Cape Town Tourism’s campaign to promote the destination across a number of focused, influential digital platforms. Termed iAmbassador, the campaign is a collaboration between Cape Town Tourism and a core group of influential travel bloggers who specialise in a variety of niches.

The bloggers, Keith Jenkins @velvetescape and velvetescape.com, Melvin Böcher @traveldudes and traveldudes.org, Nellie Huang @wildjunket and wildjunket.com and Matt Long @landlopers or Landlopers.com, reach millions of readers each month through their own online channels and are also sought-after travel writers and influencers for Lonely Planet, CNN, National Geographic Intelligent Travel and Travel+Leisure Magazine

The iAmbassadors got the chance to engage with various lovers of Cape Town. Photo courtesy Leon Jamarie

A cocktail event was held at the Pepper Club Hotel last night, August 2, 2012, with various social media influencers, lovers, story-tellers and marketers of Cape Town. The expert iAmbassadors shared their travel stories and some insights on our inspirational city.

The iAmbassadors took to the stage and answered questions about how they got into travel blogging, what draws them to a place, how best to connect with locals, and their impression of the Mother City and its people. Influencers were also interested in the panel's impressions of Cape Town on social media and how Cape Town ranks amongst other cities the bloggers have travelled to.

In her address, Cape Town Tourism CEO Mariëtte du Toit-Helmbold said, "Bloggers are influencers. Using the web and social media networks as their platform, they influence people, instigate conversations and play a huge role in people’s travel decisions.

Melvin Böcher chats to interested marketers of Cape Town. Photo courtesy Leon Jamarie

"Since we virtually announced the campaign on 23 July, a total of 4 000 #LoveCapeTown tweets were sent. As many as 800 000 unique Twitter users were reached by the hashtag and 30-million tweet impressions were achieved. Tweet impressions = the total number of times tweets about #loveCapeTown were delivered to Twitter streams, or the number of overall impressions generated."

Guests were also treated to a sneak preview of Cape Town Tourism's upcoming digital campaign. "Our digital journey has just started and we are about to embark on our next adventure. It will be a first-of-its-kind partnership between a city and Facebook which we believe will entice many more travellers to visit our shores," said Du Toit-Helmbold.

The iAmbassadors will also be guest speakers at the Getaway Travel Blog Conference on August 4, 2012.

Below are some images as part of the activation for the new digital campaign:

Media personality Liezel van der Westhuizen @liezelv has her picture taken. Photo: Cape Town Tourism/Deon Gurling

City of Cape Town's Destination Marketing and Tourism Industry Liaison Theuns Vivian. Photo: Cape Town Tourism/Deon Gurling


Tara Osborne (@taraosborne) with wine sponsored by for the evening. Photo: Cape Town Tourism/Deon Gurling

iAmbassador Keith Jenkins (@velvetescape). Photo: Cape Town Tourism/Deon Gurling

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