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October 22, 2009

Guardian readers give Cape Town a thumbs up

Boulders Beach, photo courtesy Ian Junor

Readers of the UK’s Guardian newspaper and website have voted Cape Town their second favourite overseas city, after Sydney, Australia.

The Guardian announced the much anticipated results of its Travel Awards 2009 this week, with Cape Town sailing into second position, from its ranking of seventh in 2008.

The publication is regarded as one of the UK’s leading newspapers, with an average issue readership of more than 1.2-million.

Cape Town Tourism CEO Mariëtte du Toit-Helmbold says, “Cape Town Tourism is thrilled about receiving this notable accolade. It is a sign that Cape Town is now widely recognised and celebrated as one of the world’s favourite city destinations.” 

The accolade has come at the most opportune time, with the final draw for the 2010 FIFA World Cup just over a month away. 

“The eyes of the world are on us and we are working hard to maximise the exposure of Cape Town,” says Du Toit-Helmbold. “Coming in second has really elevated our status as one of the top 10 cities in the world to visit, live, work and study in.”

The UK is a key source market for Cape Town, particularly for the 2010 FIFA World Cup.

The Mother City’s latest accolade follows a series of earlier awards, such as Travel & Leisure Magazine’s World’s Best Poll 2009, in which readers voted Cape Town the world’s number two city. Additional accolades include National Geographic Traveler including Cape Town in its “50 Places of a Lifetime” selection, Conde Nast Traveler calling it the “Top City in Africa and the Middle East” (fourth in the world) and the UK’s Telegraph voting Cape Town its “Favourite Foreign City”.

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