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July 19, 2013

Getaway Travel Blog Conference 2013 – Bigger & better than ever!

Seasoned and aspiring travel bloggers will be spoilt for choice at this year’s Getaway Travel Blog Conference, which will for the first time provide breakaway sessions catering for niche interests, hosted by experts in their fields. 

The day’s discussions will provide delegates with the tools to make a success of their travel blogging efforts and will cover a gamut of social media, blogging, creative, design and technical topics.

Among the industry heavyweights sharing their wisdom and experience will be social media guru, educator and founder of the Ogilvy Digital Marketing Academy, Dave Duarte; user experience designer at Clickshape, Joseph Lawrence; digital innovator and head of Retroviral Digital Communications, Mike Sharman; and digital marketer and head of paid media at Quirk, Heidi Ocker.

On the 3rd of August 2013, they will join travel writers and other creatives on the platform, at the Cape Town Tourism-sponsored event at the Double Tree by Hilton Cape Town Upper Eastside in Woodstock, Cape Town. Local bloggers in the speaker line-up include ‘Mzanzi Girl’ Meruschka Govender, successful food and travel blogger Ishay Govender-Ypma and Anton Crone, former ad man turned travel writer.

Commenting on the new format of the conference, Getaway events manager Tracy-Lee Behr said it will allow delegates to focus on their particular areas of interest and level of ability.

“In response to feedback from previous conferences, we have created small focus groups that will allow for interaction and valuable Q & A time on everything from blog design and the use of photography, video and social media to tips on how to pitch to an editor and the analytical tools needed to measure their audience,” she explained.

The parallel elective workshops will take up the majority of the day’s programme, while plenary sessions look at topics like monetising blogs, travels trends and building a blog brand identity with integrity.

The conference, now in its third year, has become a ‘must-do’ event in the digital space. Last year’s conference saw a threefold increase in delegate numbers, which necessitated the move to a bigger venue. Although demand for attendance is again high, numbers will be capped to ensure a quality experience for everyone, Behr said.

The Getaway Travel Blog Conference (hashtag #GTBC) costs R800 a person (R700 for Getaway bloggers and fully paid-up Cape Town Tourism members), and includes a full day of presentations, lunch and refreshments. Full details, including speaker profiles, are available on the Travel Blog Conference website.

For more information contact Tracy-Lee Behr at tracy-lee@ramsaymedia.co.za or on 021 530 3379.

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