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April 28, 2010

Freshlyground and Shakira record official 2010 FIFA World Cup™ anthem

freshly ground

Freshly Ground performing at Kirstenbosch. Photo courtesy Jim Sher

South African music sensation, Freshlyground, has teamed up with global superstar, Shakira, to record and perform the official anthem for the 2010 FIFA World Cup™.

The collaboration will perform Time for Africa at the official FIFA pre-tournament concert at Soweto Stadium in Johannesburg on June 10.

The track is now available for download through various digital retail outlets.

According to Soccer Laduma, the video for Time for Africa will be available in standard definition as well as in 3D.

“The 3D version of the video will be offered in support of FIFA and Sony Corporation’s raft of 3D programming around the FIFA World Cup, which will include 25 World Cup matches that will be filmed and broadcast in 3D.”

The soccer magazine added that the official 2010 FIFA World Cup™ album, Listen Up, will be released by Sony Music Entertainment, in the weeks preceding the event.

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