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June 18, 2010

Football fashion fever overtakes South Africa’s catwalk

Football Fashion

Football fans display national pride with clothes and accessories. Photo courtesy Axel Bührmann

The Rainbow Nation is aflame, not just with football fever, but with all the colours of the competing countries, on football shirts, flags, scarves, painted faces and makarapas. It might not be the most immediate association, but fashion is everywhere in football, a form of identification or self-expression.

In the midst of this creative display, South African fashion designers have not been outdone,  responding positively to the explosion of national pride (and people) in the country. While football is usually associated with T-shirts and jerseys, they wanted to create something for the kind of woman who wouldn’t necessarily want to wear a football shirt, and who wants to show national pride without compromising on her individuality.

A group of designers, led by Lucilla Booyzen, the founder and director of South Africa Fashion Week, has been inspired to create dresses that represent the true spirit of South African football fever – dresses in yellows and greens to represent Bafana Bafana. Designer Kelly Fisher brought out a shirt dress of the South African flag, while RJKay Creations designed a lemon-yellow dress to be modelled by television star Gerry Rantseli-Elsdon.

The dresses are available to buy online and the designers hope to inspire their Brazilian counterparts in anticipation of the 2014 FIFA World Cup™.

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