September 30, 2009
First Cape Town Loeries a success
The final Loerie Award winners were announced at the electronic awards ceremony hosted by the SABC
Winning the bid to host the Loeries is another achievement of which Capetonians can be proud.
Cape Town has hosted major sporting events in 2009 and the city is now home, for another two years, to the most talked-about advertising awards show on the South African creative calendar.
A great deal of hype was created around the Loerie Awards not only in traditional media but also on social networking sites such as Facebook and Twitter, with creatives “tweeting” live from the awards ceremonies, announcing the winners and uploading images.
The first Cape Town Loeries is widely believed to have been successful. In a Cape Town Tourism phone poll, it emerged that most businesses in close proximity to the action benefited in their role as the new hosts to the Loeries.
The Grand Daddy Hotel was the official registration centre and also the “Loeries Nest”, where many of the events’ VIEs (Very Important Egos) were accommodated. Group GM Stefan Botha comments: “We were honoured to have played such an integral part in the very successful 31st Loerie Awards on its maiden visit to Cape Town. After months of planning, all the hard worked paid off. Registration, accommodation arrangements and a whole lot of parties at the Grand Daddy all happened without any hitches. It was a pleasure hosting creatives, executives and quite a few die-hard party animals from all over SA!”
Nearby hotels such as the Protea Fire & Ice and the Hippo Hotel also reported Loeries-related bookings.
The Ads24 awards ceremony was held at the Good Hope Centre
Despite the weather, Long Street and the surrounds reported good business. Jay Haupt, owner of Boo Radley’s restaurant in Hout Street, says he “could see that a lot of the people in the restaurant were part of the Loeries and we were grateful to have them as we suspect a lot of Capetonians headed out of town for Earthdance and the Whale Festival. I think the Loeries saved our bacon this weekend!”
A perpetual favourite with the creative crowd, Long Street’s Royale Eatery & Kitchen reported an excellent weekend. “It was even better than we predicted and we sold out every night from Thursday till Saturday,” says owner Sascha Berolsky.
Over in Camps Bay, Caprice GM Mike Mouneimne comments that although they did not see the expected level of VIEs in his venue, there were definitely agency people in Camps Bay on Friday and Saturday. “Despite the weather there was a great vibe.”
Cape Town Tourism’s Mariëtte du Toit-Helmbold says the Loeries were another affirmation for Cape Town’s growing reputation as a creative city. “We are very pleased that this important relationship has been established with such a prestigious event and we are looking forward to welcoming the Loeries again in 2010.”