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November 24, 2009

Fashion gurus add sparkle to festive lights showpiece

Blog Featured Image

A Gavin Rajah creation at the Audi Joburg Fashion Week, photo courtesy represent.co.za

For the first time, Cape Town’s top fashion designers will present a spectacular fashion show to coincide with the official switch on of Cape Town’s festive lights in Adderley Street.

The 43rd festive lights ceremony will take place on Sunday, November 29, when Executive Mayor Dan Plato opens Cape Town’s holiday season by activating 10km of colourful rope lighting displays in Adderley Street at 20h00.

To celebrate the occasion, the City of Cape Town is hosting a fashion show featuring top designers such as Gavin Rajah, Errol Arendz, Hip Hop, Carducci, Craig Port and Rosenwerth.

Co-ordinator Gavin Rajah says each designer has been invited to showcase between 10 and 15 outfits representing the “unique style and ethos of Cape Town”.

“Each label reinforces Cape Town as the premier destination of fashion in South Africa, acting as ambassadors of South African style,” says Rajah.

“Each brand also represents a significant employer of Capetonians. By showcasing these collections we aim to highlight Cape Town’s wealth of technical craftsmanship and skilled labour.

“For example, Carducci, from the House of Monatic stable, represents the oldest and most established manufacturer in the Western Cape clothing and textile industry and is a significant employer of people in the clothing industry.”

The high summer collections for 2009 will feature male and female garments ranging from day to eveningwear, all inspired by the theme, “African humanity”.

About 500 VIP guests will be invited to the show, which will take place in the Auto Atlantic BMW showroom at the Foreshore.

“Forty models, including celebrities such as Janez Vermeiren, Michelle McLean and Ajax players, will ‘strut their stuff’ to a specially created soundtrack by acclaimed percussionist group First Project,” says Rajah.

The fashion show will precede a seven-hour live public concert in Adderley Street featuring award-winning performers such as Jozi, the Rockets, Emo Adams, Ringo Madlingozi, Ready D and Die Snyman Broers.

About 100 000 people are expected to gather in the city centre from 16h00 to enjoy the free concert before the lights are switched on at 20h00. This will be followed by a 2 000-strong carnival parade that will start at the Heerengracht.

This year’s event kicks off the celebrations leading up to the Final Draw of the 2010 FIFA World Cup, which determines where – and against whom – the 32 qualified teams will play next year.

Several thousand soccer dignitaries and journalists are expected to attend the Final Draw, which takes place on December 4 at the Cape Town International Convention Centre and will be broadcast live to 150-million viewers in about 200 countries around the world.

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