July 22, 2013
Fairtrade Coffee Week: 22-28 July 2013
This is the motif of this year’s FAIRTRADE COFFEE WEEK, a high energy campaign filled with gorgeous cappuccinos, caffeine-loaded events and exciting competitions.
Kicking off on 22 July 2013, and for the third year in a row, FAIRTRADE COFFEE WEEK opens South Africa’s eyes to the amazing journey that coffee takes from bean to cup, touching many countries and thousands of lives. It also promotes the growing availability of Fairtrade coffee in South Africa and the growing demand from local consumers and businesses for high quality, fairly traded coffee.
Flagship product of Fairtrade internationally, Fairtrade coffee is becoming a trend in South Africa too. Last year shoppers bought over 120 tons of Fairtrade coffee (17 million cups!) with an estimated value of R30 million, a 167% increase from 2011! The maturation of a local Fairtrade market translates into increased benefits for the over 580,000 certified small-scale coffee farmers in the world: from better prices and market access, to investment opportunities in their businesses and communities.
ACTIVITY CALENDAR OF FAIRTRADE COFFEE WEEK 2013 – 22 – 28 JULY:
Monday 22 July
Coffee Promotions: Bean There coffee shops in Cape Town and Johannesburg kick off Fairtrade Coffee Week with an exciting in-store Suspended Coffee Initiative promotion during the week. See Facebook for details and prizes. WIN a Bean There Coffee Company hamper containing a funky Bean There t-shirt, 8x delicious coffee packs and a coffee plunger! All to the value of R1000.
Tuesday 23 July
Espresseco Coffee Promotions: Fantastic discounts on Fairtrade blends at all Hirschs & Thrupps stores nationwide for the duration of the campaign.
See Facebook for details. WIN Three crazy caffeinated goody bags from three high quality speciality coffee brands: Espresseco, Motherland, and Fabino, to the value of R750.
Wednesday 24 July
Black Gold Documentary Screening: Fairtrade together with Stellenbosch University’s film society invites the public to watch Black Gold, an eye-opening expose of many of the injustices experienced by coffee producers. The screening will be hosted at the Universities cinema in the Neelsie student centre at the Stellenbosch campus. The documentary starts at 8PM, after which the floor will be opened to discussions. See their website for the documentary trailer. A Puro Fairtrade coffee and tea hamper, to the value of R500.
Thursday 25 July
Fairtrade Business Brunch “The Business Case for Sustainability” in association with Protea Hotel Group, CIRO Coffee, Ogilvy Earth and the Gordon Institute of Business Sciences (GIBS) is the campaign highlight and also serves as platform for the launch of Fairtrade coffee throughout the Protea Hotel Group. The event will be hosted at the Protea Hotel Fire & Ice! in Melrose Arch, Sandton, Johannesburg. In celebration of Protea switching to Fairtrade coffee - Enter to win a two night stay for two people at any Protea Hotel nationwide, to the value of R3000!
Friday 26 July
Fairtrade Friday: Fairtrade welcomes consumers to join in campaign festivities by enjoying a Fairtrade coffee from your nearest W Café or by buying the Woolworths retail range and posting a picture to the Fairtrade SA Facebook page and stand a chance to win a delicious Woolworths coffee hamper & voucher. A Woolworths Fairtrade coffee hamper and a R600 W Café voucher, all to the value of R1000.
Saturday 27 & Sunday 28 July
Fairtrade coffee tastings at Wellness Warehouse on Kloof Street, Cape Town.
For more information to source or stock Fairtrade Products or to set up interviews with Fairtrade producers and traders please contact: Lynsay Sampson, Marketing and PR Officer, Fairtrade Label South Africa, 021 4488911, Lynsay@FairtradeSA.org.za, and visit www.FairtradeSA.org.
For a list of Fairtrade coffees available in South Africa visit the Fairtrade Label website.