May 14, 2012
Escape to the Cape scoops coveted 2012 ETEYA award
Escape to the Cape has won the coveted 2012 Emerging Tourism Entrepreneur of the Year Award (ETEYA). The award is handed out each year by South African Tourism to honour emerging businesses that showcase tourism and innovation.
A tour company "specialising in luxury tours at affordable prices", Escape to the Cape is owned and run by Shaheed Ebrahim. Says Shaheed, "This award not only raises my platform as a business but also paves the way for other opportunities, which will help me to continue to offer a quality and innovative service. The media exposure has been great, which will hopefully translate into sales. Winning this award means not only more exposure to a different markets, but it also means the hard work starts now as there is a very high expectation. I will have to be more innovative."
Shaheed's quest for innovation is what essentially earned him the award. Escape to the Cape is one of the first tour operators to have "married technology with tourism", as Shaheed states. "We were the first to provide free Wi-Fi on board a moving vehicle. This allows clients to roam the 'net, tweet, facebook, check their email and conduct business whilst on the go. This is especially valuable for foreign clients as it is expensive using roaming data in another country."
Shaheed founded Escape to the Cape just over two years ago and his passion for tourism has seen his business grow. He recently hosted, through Cape Town Tourism, National Geographic's Andrew Evans on his Cape Town tour. He is also constantly finding ways to improve his business. "I have launched a service whereby United States clients can make free phone calls to their country of origin and plan to roll this out to include more countries."